Influencer Marketing Research

Influencer marketing is a rapidly growing market that has shown increasingly more potential to become a new way of communication. It doesn’t matter what type of products you are selling, there are people out there on social networks that could share your product with their community. Imagine being able to reach over 50 000 individuals right in your target group by sending the right message via the right channel in the exact right way. Great way to gain visibility, right?

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Retail Apocalypse: Will Offline Shopping Become Extinct in the Next 10 Years?

Remember the days you could stroll into a department store and walk the aisles? Those days might soon be over.

According to research conducted by GetApp Labs, we are witnessing a major shift towards online shopping. The study surveyed 200 US retailers with inferred annual income of  $24,000-$150,000. The key question posed by the researchers was,  “Do you plan to abandon brick-and-mortar stores in favor of online or web-based retail in the next 10 years?”

Over 66% of participants agreed, answering either “likely” or “extremely likely.”  One-sixth of the respondents maintained that they would hold on to their physical store locations for as long as they are still profitable. Is sticking with the traditional model a rational choice, or simply resistance to change?

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Point of Attention: Zoey eCommerce Platform

Better functionality, easier control — this is the last years eCommerce main trend. eCommerce is being simplified to avoid unnecessary staff costs when you have to hire developers to run and support your e-store. Now one person is enough, and it can be you. You don’t even need any HTML skills.

Zoey is one of the CMSs that can be run by an eCommerce newcomer with no web designer or front-end web developer skills. All that ease-of-use doesn’t mean you’re looking at another “Pssst! Primitive tools for a sketchy website. Hosting for free!” deal. Zoey is a professional system both inside and outside. Let’s prove it.

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Real Price of an A/B Test Between Service Providers

Michael Kechinov
CEO at REES46 Technologies Inc.

Logic tells us that every online store should choose the marketing automation and personalization services that drive its revenue. And never use the tools that hinder that or, what’s even worse, incur losses. However, in real life, people often make weird choices.

Digital marketers like to limit their logic to “This company provides its services to some big and famous retailers. And those are no slouch when it comes to making money, so I’d better make the same choice.”. Guess what – a lot of those big retailers based their choice on the same logic.

That when it is so easy to run an A/B test and understand the real value of the services to you? Before putting any big money on the table.
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Effective Web Push Marketing: 2 Big Cases

Web push notifications are browser-native instant messages for immediate communication with your customers. Last year’s experience shows the success of this technology, as more and more popular online retailers like eXtra Electronics or Beyond the Rack start to recognize its potential and adjust their marketing strategy for a better and quicker audience reaction.

This time we’re going to show you how effective marketing can be when you use REES46 web push notifications.

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How-to: Solving “No REES46 Module on PrestaShop Marketplace” Problem

Every marketer dreams about a proper marketing automation solution that can personally tailor the customer experience to the needs of every visitor. All of you know REES46 as an efficient suite of tools (welcome, new blog visitor!) available for a store of any size and niche. Marketing emails, promo web push notifications, behavioral triggers, smart segmentation, dynamic recommendations for product personalization – all that and more is at hand the first minute after the integration.

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15 eCommerce Events to Attend in Spring 2017

Spring is traditionally a big conference time. Today, we are presenting you a selection of significant eCommerce events of this spring organized in US, Europe, Russia and CIS. If we forgot about some events or you have a better option on your mind, leave us a comment.

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Progressive Personalization in Apparel & Accessories

Customer experience in Apparel & Accessories differs from any other retail segment. In this segment, the key role in the purchase decision is given to factors that may be insignificant in other product categories. For instance, size – the customer is shopping for products of a particular size. Individual brand preferences – the customer first tries to find an option within their favorite brands, before moving to any other. Gender – 99% of the time a woman will shop for products for women.

A quick comparison with any other category, for example, smartphones: an iPhone 7 will fit well in both women’s and men’s hands, regardless of their height or body type. An entirely different set of factors influences the purchase decision in this category.

What does this mean for a retail Apparel & Accessories company? Product personalization must rely on the key parameters relevant to each customer and prospect; the size (clothing and shoe), gender, brand preferences. Very often, online retail companies make a blunt mistake ignoring these key parameters in their personalization.

In this special post, we analyzed different retail Apparel & Accessories companies’ experience. You will understand their mistakes from our visual examples. Learn why Big Data-based personalization fails to deliver any tangible results, whereas a Progressive Personalization-driven approach leads to a solid rise in conversion, ARPU, and AOV.

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Customer Lifecycle Management Made Easy

Each customer travels a big journey from a point A to a point B. While the customer is moving from the initial interest in the product to a final purchase decision, the store is navigating the way and keeping the customer excited and wanting to return again. This process is as easy as it sounds if you know the right equipment and have the map.

Let us guide you through the storm of data to a clear know-how of the CLM (customer lifecycle management).

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