+24% Sales: How Progressive Personalization Works in eСommerce

Today, we are going to talk about “personalized product recommendations” technology, give you an overview of the technology, and discuss key elements, supported by examples.

If you are dealing with the personalized product recommendations software for the first time, it may look complicated but in fact, software is purely based on consumer behaviors. The tool works by gathering data about your consumer and analyzing their browsing and buying behavior patterns.

For instance, imagine that somebody visits your online store for the first time, and suddenly spots products on your main page, which they were looking for earlier the same day. It means that visitor was already looking for that product configuration across Internet, and now he visits your Ecommerce website, where exact product category appears to him in your sales catalog. Same thing happens if somebody browsed through a specific category, like “Running shoes” in your store, the software will automatically generate a list of most popular running shoes models available in your store.

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Complete Guide to REES46 Unified Dashboard

All of you have seen REES46 Unified Dashboard. We managed to put together the key performance indicators, graphs, and stats, and arrange them on a single panel. Now, instead of juggling 25 opened tabs while trying to check the CTR of your email campaign, results of your traffic analysis or performance of any other marketing tool, you just keep opened one – REES46 Dashboard. It has it all.

Today’s post is devoted to our Dashboard, its widgets and the most important eCommerce KPIs. Read our guide to precise and efficient control.

A teaser to keep you reading:

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Direct Benefits of Progressive Personalization for FMCG Stores

The name of this retail segment is self-explanatory – “Fast Moving Consumer Goods” implies frequent and regular purchasing. A customer is bound to come back for more and often sticks to a stable shopping schedule.

It gives FMCG stores an outstanding opportunity to develop a sustainable sales flow. Reactivate your customers monthly, keep the sales flow at a stable level – sounds easy. Is it also that easy in reality? 

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+24% Sales: What Is Progressive Personalization in Online Retail?

First, a little about personalized product recommendations. Those, who already know what we are talking about, can skip to the next point.

So, what does it look like? Imagine, somebody visits your online store and notices on the main page products of interest to that person. Your visitor may have read marketing or tech reviews on the newest MacBook model and now sees different configurations of that model in your catalog. The same happens if somebody browsed through the category “Running Shoes” in your store — this visitor is shown popular models of the running shoes you sell.

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Remarketing: If Internet Ads Were Salesmen

Despite its rich history some online stores still don’t use remarketing. There is a reasonable explanation for that – they just don’t know how it works. Hence they don’t know why they need it. Let’s hit that topic and answer the essential questions while showing you why exactly proper remarketing tools are vital for one of the most important KPIs in eCommerce – LTV.

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Value over Price. Negative Impact of Lower Prices

In this digital world of constant competition, everybody is used to the dumping: all retailers, top or small, your direct competitors, your customers. You think this tactic gives you more sales, more clients, a stable niche but you’re betting on the wrong horse playing “by the price.” “Why?” – you’re asking? Today you’ll see the fundamental flaw of this approach and learn why this tactic has the power to give your online store no competitive edge at all.

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Real Price of an A/B Test Between Service Providers

Michael Kechinov
CEO at REES46 Technologies Inc.

Logic tells us that every online store should choose the marketing automation and personalization services that drive its revenue. And never use the tools that hinder that or, what’s even worse, incur losses. However, in real life, people often make weird choices.

Digital marketers like to limit their logic to “This company provides its services to some big and famous retailers. And those are no slouch when it comes to making money, so I’d better make the same choice.”. Guess what – a lot of those big retailers based their choice on the same logic.

That when it is so easy to run an A/B test and understand the real value of the services to you? Before putting any big money on the table.
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Progressive Personalization in Cosmetics & Beauty eCommerce

It is a widely known fact that personalized product recommendations are one of the main marketing tools of any online store. They help you sell more to every customer. However, sometimes, recommendation engines fail to give relevant recommendations in cosmetics and recommend a wrong type of hair conditioner or hand cream. Sometimes it’s even worse when a person allergic to a certain component is recommended items with that component.

To solve this problem, the market had to come up with the Progressive Personalization technology. Every one of us, as a customer, has a set of unique key parameters a recommendation system must include into its computations to eliminate any chance of error. What it is and how it works you’ll have known reading this post.

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Effective Web Push Marketing: 2 Big Cases

Web push notifications are browser-native instant messages for immediate communication with your customers. Last year’s experience shows the success of this technology, as more and more popular online retailers like eXtra Electronics or Beyond the Rack start to recognize its potential and adjust their marketing strategy for a better and quicker audience reaction.

This time we’re going to show you how effective marketing can be when you use REES46 web push notifications.

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How-to: Solving “No REES46 Module on PrestaShop Marketplace” Problem

Every marketer dreams about a proper marketing automation solution that can personally tailor the customer experience to the needs of every visitor. All of you know REES46 as an efficient suite of tools (welcome, new blog visitor!) available for a store of any size and niche. Marketing emails, promo web push notifications, behavioral triggers, smart segmentation, dynamic recommendations for product personalization – all that and more is at hand the first minute after the integration.

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