The major difference in eCommerce market of 2017 is the technology, that will become more affordable and integrated easily, without relying on big budgets or an in-house technical support.
Tools that were previously exploited by the large corporations, now will become more accessible for small and midsize eCommerce companies.
We have highlighted 7 major trends in eCommerce marketing, that will dominate in 2017. Continue reading “8 Major Trends of eCommerce Marketing in 2017”
There is still not enough information about Small Data, while the Big Data has apparently been talked over for a long time. Let’s find out what is what!
Small Data — Definition
Small data is a type of data based on analysis of single person’s behavior (respectively, Big Data is based on big audience’s behavioral patterns analysis).
To collect and process Small Data often one person’s work is enough, unlike with the Big Data. In eCommerce this type of data is used in everyday tasks. Determining customer’s gender, physiological parameters, social status and other personal information, you become able to segment your customers according to obtained criteria and run marketing campaigns more efficiently. Continue reading “What is Small Data?”
Data is always in а spotlight in e-commerce. Customers contacts, purchase history and viewed products, on-site behavior, etc. All this data helps to make upsells, use remarketing tools or show this popup just on time: “Haven’t found anything? Call us and we’ll help”.
3 data issues
All the data is impermanent. i.e. such parameter as foot size is stable for each adult customer — that means that online store can operate with this kind of data today, tomorrow and after a year.
But here are some other data types: customer’s preferences, family status, the number of children and their age, purchases on other sites — this characteristics are changing dynamically. What does it mean? We must update that data as frequently as possible.
That’s not a problem but look there. You have three tools: email marketing service, recommendation engine and push notification service. What data do they collect and analyze:
There are three sets of data. But that are separate sets. And it generates three significant issues.
Continue reading “Why do you need a new multi-tool for ecommerce marketing?”
Modern web and mobile push notifications make marketing in eCommerce even faster and more effective. If you still have doubts about it — take a look at these case studies of successful marketing campaigns, based entirely on push notifications, on a worldwide scale.
This is a small British food store. The owner caught the right moment and started to use web push notifications as a marketing tool — and his business was highly rewarded for it.
Continue reading “Push notification marketing: 4 successful case studies”