![\"1-5vo68gzodlgnqcb_adswrq\"](\"https:\/\/rees46.com\/blog-en\/wp-content\/uploads\/2016\/10\/1-5Vo68GZodLgnqcb_aDSWRQ.png\")
<\/p>\nData is always in \u0430 spotlight in e-commerce. Customers contacts, purchase history and viewed products, on-site behavior, etc. All this data helps to make upsells, use remarketing tools or show this popup just on time: \u201cHaven\u2019t found anything? Call us and we\u2019ll help\u201d.<\/p>\n
All the data is impermanent. i.e. such parameter as foot size is stable for each adult customer\u200a\u2014\u200athat means that online store can operate with this kind of data today, tomorrow and after a year.<\/p>\n
But here are some other data types: customer\u2019s preferences, family status, the number of children and their age, purchases on other sites\u200a\u2014\u200athis characteristics are changing dynamically. What does it mean? We must update that data as frequently as possible.<\/p>\n
That\u2019s not a problem but look there. You have three tools: email marketing service, recommendation engine and push notification service. What data do they collect and analyze:<\/p>\n
<\/p>\n
There are three sets of data. But that are separate sets. And it generates three significant issues.<\/p>\n
<\/p>\n
Recommender engine knows some useful data, but you can\u2019t use it in your email campaigns. And vice versa.<\/p>\n
All data that systems know about a customer is kept in his profile. Such kind of profiles has your email service, recommender engine, and any other marketing tool as well. So the same customers have many profiles\u200a\u2014\u200abut you will identify these profiles as different customers. You can\u2019t merge these profiles.<\/p>\n
Data is not constant. Today the primary customer\u2019s interest is discounted products; his income will grow, and interest will change too.<\/p>\n
It\u2019s not enough to export all data from different sources and match it once because such data will be not relevant soon.<\/p>\n
Okay, it\u2019s possible to make an auto-sync of all this data. If you have a strong tech engineer and all this marketing tools has well documented API. But someday shit can happen: some tool will change API and your system will down.<\/p>\n
Nowadays e-commerce marketer has lots of tools for attracting, upselling, remarketing and so on. But in fact, each of those tools is an isolated system, unsuitable for \u201cteam play.\u201d So that\u2019s we have.<\/p>\n
Evident reason\u200a\u2014\u200ato solve three problems we need the United tool with data synchronization by default and coordination marketing from one dashboard.<\/p>\n
Our REES46<\/a> gain it features step by step. We started with personalization, Big Data and recommender engine for online stores. Then we modified that tools and added new features.<\/p>\n What is <\/strong>REES46<\/strong><\/a> today?<\/strong><\/p>\n It\u2019s not the best choice to have just a collection of tools. The reason is a lack of resources to develop all parts of this tool evenly. For example, any marketing platform specialized just on emails will be stronger than our email service\u200a\u2014\u200abecause all the team is working on that one feature.<\/p>\n So we\u2019ve got an unusual task: to make our tools work more efficiently together. Make them work with synergy. Be more powerful together than any other set of tools.<\/p>\n Solving of three issues\u200a\u2014\u200aisolation, matching, synchronization\u200a\u2014\u200abecame the strength of our product.<\/p>\n<\/blockquote>\n Here are steps of the sale in commerce:<\/p>\n We created a tool with all these features. And this tool is intellectual\u200a\u2014\u200ae.g. our RTB network stops to show ads if the customer has almost bought the product. Or does not recommend certain kinds of hand cream to customers who have another skin type.<\/p>\n Let\u2019s see how it works\u200a\u2014\u200astep by step.<\/p>\n The primary task of marketing is to attract new customers. Especially on start.<\/p>\n REES46<\/a> is a Big Data platform. Our system analyzes the customer behavior on hundreds of websites and groups customers into segments. So it starts to show ads only on sites with high chances to attract the interested user.<\/p>\n So the customer is on your site. He viewed the products, used the search and looked through some category\u200a\u2014\u200aall the data about customer\u2019s actions will be written into a virtual profile.<\/p>\n And that\u2019s not only universal types of data, e.g. \u201cwhat is the average check for this customer.\u201d That\u2019s much of specific data, distinctive for your industry only. This data is written into the virtual profile as well.<\/p>\n Example: imagine you have a pet goods store. If the customer watches only dog food, the system makes a conclusion that he has a dog. Next, the client uses on-site filters to show goods for big dogs only\u200a\u2014\u200awe add that info to the profile. He buying the same dog food from month to month\u200a\u2014\u200awe add that info too.<\/p>\n You customer leaves your site. It\u2019s a typical situation, and the reason can be different\u200a\u2014\u200ahe found nothing, the price was too high, he changed his mind.<\/p>\n So it\u2019s time for second tool\u200a\u2014\u200aautomated trigger emails. REES46 email-marketing tool<\/a> finds the customer\u2019s data and generates an email with goods. Not random, but only with goods that can be attractive to this shopper.<\/p>\n There are ten automated scenarios for trigger emails in REES46<\/a>. Each of them considers the customer\u2019s behavior.<\/p>\n Segmentation. Without it, any marketing activity is like to use a sledge-hammer to crack a nut.<\/p>\n Our platform helps to divide your customers by the common attributes:<\/strong><\/p>\n Specific attributes:<\/strong><\/p>\n Activity:<\/strong><\/p>\n In some cases, users don\u2019t give you an email. Maybe he didn\u2019t order or didn\u2019t subscribe for your emails. So it\u2019s time for RTB\u200a\u2014\u200athis tool can return this customer.<\/p>\n But if Google banner ad chases the customer even he has bought the product\u200a\u2014\u200aour ads knows when to stop, because it tracks customer\u2019s activity on other sites.<\/p>\n Regular emails have low conversion rate; the reason is high bounce rate on the phase of product viewing.<\/p>\n Our bulk and trigger mailings tools act together\u200a\u2014\u200aall recipients, who click and watch the product but haven\u2019t completed the purchase, will receive a trigger mail.<\/p>\n Traditional email marketing is still important, but there are new topical channels for e-commerce now\u200a\u2014\u200athere are push-notifications<\/a>, on a mobile device and browser as well. The main feature of this messages is a fantastic number of views.<\/p>\n Push-notifications, like emails, can be bulk (manual) and trigger (automatic).<\/p>\n One of the most irritating things in digital marketing\u200a\u2014\u200athere\u2019s no unified analytics platform for all these tools. If you haven\u2019t the enormous and expensive marketing automation platform\u200a\u2014\u200ayou\u2019ll gather all your statistics using built-in tools for emails, push, and recommendations separately.<\/p>\n It\u2019s uncomfortable. So we make the single dashboard with all KPI\u2019s and statistics in REES46.<\/p>\n That\u2019s not the full list of features. For example, REES46 has its partner program\u200a\u2014\u200aso you can participate, gain money and spend it on inner payments. So you can use REES46 totally free in fact.<\/p>\n But it\u2019s another story.\u00a0You can learn more at our\u00a0website<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"\n
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How REES46 makes marketing tools work\u00a0together<\/h3>\n
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1.<\/strong><\/h3>\n
Result: <\/strong>high-quality traffic from RTB, precise targeting.<\/h4>\n
2.<\/strong><\/h3>\n
Result: <\/strong>Data, that the system collects can be used by any marketing tool. You can send the personalized promo email with good deals for large dogs owners. The chance that he will be interested in this email is\u00a0high.<\/h4>\n
3.<\/strong><\/h3>\n
Result: <\/strong>the data from virtual profile makes an email more personalized, adopted for every recipient. It makes more conversions.<\/h4>\n
4.<\/strong><\/h3>\n
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\n
\n
Result: <\/strong>segmentation helps<\/a> you to set targeting for emails, push notifications, on-site product recommendations, banner ads. Such kind of marketing acts more precisely, and you save money for\u00a0that.<\/h4>\n
5.<\/strong><\/h3>\n
Result:<\/strong> REES46<\/a> unites the data of customer activity on your site and other sites too. If he buys the promoted product on your competitor\u2019s site\u200a\u2014\u200awe will stop to show the useless\u00a0ad.<\/h4>\n
6.<\/strong><\/h3>\n
![\"1-thuasixcooc8gq2fqygzra\"](\"https:\/\/rees46.com\/blog-en\/wp-content\/uploads\/2016\/10\/1-tHUaSixcoOC8Gq2fqYgzrA.jpeg\")
<\/p>\nResult: <\/strong>the high growth of purchases from mailings. A bit in percentage, a lot in\u00a0revenue.<\/h4>\n
7.<\/strong><\/h3>\n
Result: <\/strong>every push-notification is personalized<\/a> too\u200a\u2014\u200aso the customer will see only what he interested in. And REES46 doesn\u2019t send push notifications at three a.m.\u200a\u2014\u200athe virtual profile data helps to choose the best time for\u00a0it.<\/h4>\n
8.<\/h3>\n
![\"1-sp79q-6gkqhcry9mskzpia\"](\"https:\/\/rees46.com\/blog-en\/wp-content\/uploads\/2016\/10\/1-sP79Q-6gKQhcry9mSkzPiA.png\")
<\/p>\nResult: <\/strong>you save money for campaigns analyzes.<\/h4>\n
Conclusion<\/h3>\n