{"id":217,"date":"2016-12-23T20:11:35","date_gmt":"2016-12-23T17:11:35","guid":{"rendered":"https:\/\/rees46.com\/blog-en\/?p=217"},"modified":"2016-12-24T19:44:38","modified_gmt":"2016-12-24T16:44:38","slug":"a-killer-holiday-sale-safety-tips-for-ecommerce","status":"publish","type":"post","link":"https:\/\/rees46.com\/blog-en\/2016\/12\/23\/a-killer-holiday-sale-safety-tips-for-ecommerce\/","title":{"rendered":"A Killer Holiday Sale: Safety Tips for eCommerce"},"content":{"rendered":"<p><img loading=\"lazy\" class=\"aligncenter wp-image-218\" src=\"https:\/\/rees46.com\/blog-en\/wp-content\/uploads\/2016\/12\/image02-3.png\" alt=\"REES36\" width=\"840\" height=\"515\" srcset=\"https:\/\/rees46.com\/blog-en\/wp-content\/uploads\/2016\/12\/image02-3.png 970w, https:\/\/rees46.com\/blog-en\/wp-content\/uploads\/2016\/12\/image02-3-300x184.png 300w, https:\/\/rees46.com\/blog-en\/wp-content\/uploads\/2016\/12\/image02-3-768x471.png 768w\" sizes=\"(max-width: 709px) 85vw, (max-width: 909px) 67vw, (max-width: 1362px) 62vw, 840px\" \/><\/p>\n<h3 style=\"text-align: right;\"><i>\u201cToday is a holiday invented by greeting card companies. To make people feel like crap.\u201d<\/i><\/h3>\n<p style=\"text-align: right;\"><i><span style=\"font-weight: 400;\">Joel, \u201cEternal Sunshine of the Spotless Mind\u201d<\/span><\/i><\/p>\n<p><span style=\"font-weight: 400;\">What\u2019s common between Halloween, Valentine\u2019s Day and Christmas? For some it may be the joy, but for the market it\u2019s the buoyant holiday sales. Much like offline outlets, online market shines with every color known to man. But wait, what do you back up these surface changes with? Where\u2019s your solid plan?<\/span><\/p>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">Here are 7 great tips to arm your online store to the teeth for any holiday sale:<\/span><\/p>\n<p style=\"text-align: left;\"><!--more--><\/p>\n<h2>Tip #1. Carefully Select Representative Offers<\/h2>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">Everybody is ready to catch up with the holiday sales express train. Of course you think you\u2019re too, but what can you offer your customers?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Any kind of advertising campaign is doomed to crumble upon itself without adequately selected assortment. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Let\u2019s say it\u2019s Christmas and you\u2019re selling office supplies. Planning a successful sales storm you are sure you\u2019re gonna nail in with a simple price drop. But instead you\u2019re getting an average customer response when you could have been doing great if you chose the right items to represent each sub-category: Christmas bells paperclips, Santa stickers, Christmas-patterned sticky notes, snowman erasers, etc. And jokingly said you sell the best punch (hole punch).<\/span><\/p>\n<p><img loading=\"lazy\" class=\"aligncenter wp-image-219\" src=\"https:\/\/rees46.com\/blog-en\/wp-content\/uploads\/2016\/12\/image04.jpg\" alt=\"REES46\" width=\"840\" height=\"556\" srcset=\"https:\/\/rees46.com\/blog-en\/wp-content\/uploads\/2016\/12\/image04.jpg 759w, https:\/\/rees46.com\/blog-en\/wp-content\/uploads\/2016\/12\/image04-300x198.jpg 300w\" sizes=\"(max-width: 709px) 85vw, (max-width: 909px) 67vw, (max-width: 1362px) 62vw, 840px\" \/><\/p>\n<h2>Tip #2. Think What Items Sell the Best<\/h2>\n<p><span style=\"font-weight: 400;\">Each holiday trends up different items. Think what could be your fast selling products! <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Right before Christmas holidays, electronic devices go just as fast as Christmas cards. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you are in doubt, Santa hid a good advice for you in his <\/span><a href=\"http:\/\/www.mytopbusinessideas.com\/products-to-sell-christmas-season\/\"><span style=\"font-weight: 400;\">Christmas sack<\/span><\/a><span style=\"font-weight: 400;\">. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Analyze your options and maybe allot a whole separate category to your holiday offers.<\/span><\/p>\n<h2>Tip #3. Wisely Start Beforehand<\/h2>\n<p><span style=\"font-weight: 400;\">Any kind of big holiday spells a lot of preparation \u2014 costumes, decorations, gifts. <\/span><a href=\"http:\/\/www.nextopia.com\/blog\/2014\/10\/halloween-ecommerce-infographic\/\"><span style=\"font-weight: 400;\">Statistics show<\/span><\/a><span style=\"font-weight: 400;\"> the peak in sales falls on the month before the event.<\/span><\/p>\n<p><img loading=\"lazy\" class=\"aligncenter wp-image-220\" src=\"https:\/\/rees46.com\/blog-en\/wp-content\/uploads\/2016\/12\/image05-2.png\" alt=\"REES46\" width=\"840\" height=\"463\" srcset=\"https:\/\/rees46.com\/blog-en\/wp-content\/uploads\/2016\/12\/image05-2.png 662w, https:\/\/rees46.com\/blog-en\/wp-content\/uploads\/2016\/12\/image05-2-300x165.png 300w\" sizes=\"(max-width: 709px) 85vw, (max-width: 909px) 67vw, (max-width: 1362px) 62vw, 840px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">But don&#8217;t forget about<\/span><span style=\"font-weight: 400;\">\u00a0late shoppers, who are going to come the last moment for hasty purchasing. To cover this hectic audience, send a second wave of marketing\u00a0emails, and display ads 4-5 days before the celebration.<br \/>\n<\/span><\/p>\n<h2>Tip #4. Looks Matter (Be Unique)<\/h2>\n<p><img loading=\"lazy\" class=\"aligncenter wp-image-221 size-large\" src=\"https:\/\/rees46.com\/blog-en\/wp-content\/uploads\/2016\/12\/image00-1024x684.jpg\" alt=\"REES46\" width=\"840\" height=\"561\" srcset=\"https:\/\/rees46.com\/blog-en\/wp-content\/uploads\/2016\/12\/image00-1024x684.jpg 1024w, https:\/\/rees46.com\/blog-en\/wp-content\/uploads\/2016\/12\/image00-300x200.jpg 300w, https:\/\/rees46.com\/blog-en\/wp-content\/uploads\/2016\/12\/image00-768x513.jpg 768w, https:\/\/rees46.com\/blog-en\/wp-content\/uploads\/2016\/12\/image00.jpg 1086w\" sizes=\"(max-width: 709px) 85vw, (max-width: 909px) 67vw, (max-width: 1362px) 62vw, 840px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Everybody expects the \u201cmagic in the air\u201d every holiday: White magic for Christmas, eggs and rabbits for Easter, pumpkins and Dracula for Halloween. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Online looks matter just as much, if not more. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Be unique with your design and texts \u2014 when everybody\u2019s hitting on the customers, it\u2019s easy to scare them\u00a0away. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Differentiate to keep your leads number raising. Christmas theme &#8211; yes. Santa banners &#8211; you can be more creative!<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/p>\n<h2>Tip #5. Grant People a Public Wishlist<\/h2>\n<p><span style=\"font-weight: 400;\">A holiday is a pretext to get the things you wanted. Grant people an ability to express what gifts they dream of and share this to public \u2014 they will take care of advertising your store themselves, mentioning you\u2019re featuring a wishlist to draw friends and family to see what\u2019s inside.<\/span><\/p>\n<p><img loading=\"lazy\" class=\"aligncenter size-full wp-image-222\" src=\"https:\/\/rees46.com\/blog-en\/wp-content\/uploads\/2016\/12\/image08-1.png\" alt=\"image08\" width=\"520\" height=\"250\" srcset=\"https:\/\/rees46.com\/blog-en\/wp-content\/uploads\/2016\/12\/image08-1.png 520w, https:\/\/rees46.com\/blog-en\/wp-content\/uploads\/2016\/12\/image08-1-300x144.png 300w\" sizes=\"(max-width: 520px) 85vw, 520px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<h2>Tip #6. \u201cBuy It Later\u201d Button<\/h2>\n<p><span style=\"font-weight: 400;\">Secure yourself a superior position in the list of the sellers for each customer.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Christmas is a controversial period for online retailers:<\/span><\/p>\n<ul>\n<li>Consumers spend the most on gifts close to the Christmas eve and don\u2019t have funds for heavy shopping the next month<\/li>\n<li><span style=\"font-weight: 400;\">Stores sell the most close to the Christmas eve and have a lull the next month<\/span><\/li>\n<\/ul>\n<p><img loading=\"lazy\" class=\"aligncenter wp-image-223\" src=\"https:\/\/rees46.com\/blog-en\/wp-content\/uploads\/2016\/12\/image07.png\" alt=\"image07\" width=\"840\" height=\"642\" srcset=\"https:\/\/rees46.com\/blog-en\/wp-content\/uploads\/2016\/12\/image07.png 971w, https:\/\/rees46.com\/blog-en\/wp-content\/uploads\/2016\/12\/image07-300x229.png 300w, https:\/\/rees46.com\/blog-en\/wp-content\/uploads\/2016\/12\/image07-768x587.png 768w\" sizes=\"(max-width: 709px) 85vw, (max-width: 909px) 67vw, (max-width: 1362px) 62vw, 840px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">It means that even if consumer wants to buy something for herself, it\u2019s not likely to happen around Christmas.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">There is a nice solution to this problem \u2014 a \u201cBuy it later\u201d button on the product detail page. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">A click and the future patron gets a \u201cLeave us your email and we\u2019ll remind you later.\u201d form. You gain a customer and the customer later gains a appealing <\/span><a href=\"https:\/\/rees46.com\/trigger-mailings\"><span style=\"font-weight: 400;\">triggered email<\/span><\/a><span style=\"font-weight: 400;\"> with a reminder about the product.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A win-win situation where you also show you care about your audience.<\/span><\/p>\n<h2>Tip #7. Correctly Targeted Remarketing<\/h2>\n<p><span style=\"font-weight: 400;\">Holidays are a Clone Wars time when everybody\u2019s fighting for the customer. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Tens of sites a customer has to jump around to finally come to a decision make the purchasing journey confusing. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">What is correctly targeted? For one, display ads that don\u2019t show the products that this person has already bought somewhere else or stop showing these the moment this purchase has been done in any store.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But how do you know if the purchase has already happened? <\/span><a href=\"https:\/\/rees46.com\/remarketing?locale=en\"><span style=\"font-weight: 400;\">Marketing tools\u00a0<\/span><\/a><span style=\"font-weight: 400;\">that have access to gigantic databases can do it for you the right way.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A propos, even Google still doesn\u2019t have this kind of functionality.<\/span><\/p>\n<h2>Merry Christmas, Happy Holidays!<\/h2>\n<p><span style=\"font-weight: 400;\">Get ready to go full action and don\u2019t worry if you missed this Christmas \u2014 there are many more holidays coming this new 2017 year. If you\u2019re waiting on a good companion, remember there is <a href=\"https:\/\/rees46.com?locale=en\">REES46<\/a>!<br \/>\n<\/span><\/p>\n<!-- AddThis Advanced Settings generic via filter on the_content --><!-- AddThis Share Buttons generic via filter on the_content -->","protected":false},"excerpt":{"rendered":"<p>\u201cToday is a holiday invented by greeting card companies. To make people feel like crap.\u201d Joel, \u201cEternal Sunshine of the Spotless Mind\u201d What\u2019s common between Halloween, Valentine\u2019s Day and Christmas? For some it may be the joy, but for the market it\u2019s the buoyant holiday sales. Much like offline outlets, online market shines with every &hellip; <a href=\"https:\/\/rees46.com\/blog-en\/2016\/12\/23\/a-killer-holiday-sale-safety-tips-for-ecommerce\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;A Killer Holiday Sale: Safety Tips for eCommerce&#8221;<\/span><\/a><!-- AddThis Advanced Settings generic via filter on get_the_excerpt --><!-- AddThis Share Buttons generic via filter on get_the_excerpt --><\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v14.6.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>A Killer Holiday Sale: Safety Tips for eCommerce<\/title>\n<meta name=\"description\" content=\"Read article about A Killer Holiday Sale: Safety Tips for eCommerce by REES46.\" \/>\n<meta name=\"robots\" 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