{"id":332,"date":"2017-01-30T19:40:06","date_gmt":"2017-01-30T16:40:06","guid":{"rendered":"https:\/\/rees46.com\/blog-en\/?p=332"},"modified":"2017-01-30T19:44:03","modified_gmt":"2017-01-30T16:44:03","slug":"how-to-keep-calm-and-enable-rees46-feedback-tool","status":"publish","type":"post","link":"https:\/\/rees46.com\/blog-en\/2017\/01\/30\/how-to-keep-calm-and-enable-rees46-feedback-tool\/","title":{"rendered":"How to Keep Calm and Enable REES46 Feedback Tool"},"content":{"rendered":"

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There are more ways to work with customer feedback than you can imagine. Public customer forums used as helpdesks to resolve upcoming issues. Monthly surveys to learn what your customers think about your services. VoC services. Visual bug trackers running online on your website. Google Forms. The list goes on…<\/span><\/p>\n

What has been lost between the lines? The two activity types essential for effective feedback management:<\/span><\/p>\n

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#1 Gaining Customer Reviews and Seller Rating<\/span><\/h2>\n

It is universally known that consumer deliberately decides to leave a customer review in two situations:<\/span><\/p>\n

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  1. Your services were so impressive that it\u2019s important for this person to share the opinion with the public.<\/span><\/li>\n
  2. A customer found a small (or big) irritating flaw in the product or provided services and longs to share the opinion with the public.<\/span><\/li>\n<\/ol>\n

    \u201cSo impressive\u201d and \u201csmall flaw\u201d \u2013 do you see the difference? In other words, your chances to receive negative reviews and 1 star is much higher. This is how we all work \u2013 taking good things for granted and angrily reacting to every small bad thing. This is in human nature.<\/span><\/p>\n

    One critical detail: negative reviews are often written on public forums or special sites collecting crowd-sourced reviews (like Yelp). What it means for the stores is that they cannot directly manage feedback at any step.<\/span><\/p>\n

    The main goal, in this case, is to stimulate review flaw asking customers to share their opinion about your goods and services. This way you can hope to balance out negative and positive reviews: the more customers leave reviews \u2014 the more positive reviews future customers can read to decide to give you a chance.<\/span><\/p>\n

    Besides the obvious materialistic aspect, it helps cover another goal \u2014 you will show you care about your clients and their opinion. Acknowledging the customer is the first step towards building a strong relationship and loyalty.<\/span><\/p>\n

    #2 Managing Customer Reviews and Seller Rating<\/span><\/h2>\n

    In both senses. Collecting reviews and showing your interest is just the first part of this quest. All that was done in vain if you\u2019re not going to work with gained feedback and use it on your website.<\/span><\/p>\n

    The most effective ways of use are:<\/span><\/p>\n