{"id":381,"date":"2017-03-13T14:40:58","date_gmt":"2017-03-13T11:40:58","guid":{"rendered":"https:\/\/rees46.com\/blog-en\/?p=381"},"modified":"2017-04-28T18:48:55","modified_gmt":"2017-04-28T15:48:55","slug":"customer-lifecycle-management-made-easy","status":"publish","type":"post","link":"https:\/\/rees46.com\/blog-en\/2017\/03\/13\/customer-lifecycle-management-made-easy\/","title":{"rendered":"Customer Lifecycle Management Made Easy"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Each customer travels a big journey from a point A to a point B. While the customer is moving from the initial interest in the product to a final purchase decision, the store is navigating the way and keeping the customer excited and wanting to return again. This process is as easy as it sounds if you know the right equipment and have the map.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Let us guide you through the storm of data to a clear know-how of the CLM (customer lifecycle management).<\/span><\/p>\n<p><img loading=\"lazy\" class=\"aligncenter size-full wp-image-382\" src=\"https:\/\/rees46.com\/blog-en\/wp-content\/uploads\/2017\/03\/image03-e1489404137102.png\" alt=\"\" width=\"600\" height=\"279\" \/><\/p>\n<p><!--more--><\/p>\n<h2><b>#1. Prospects<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Your future loyal customer in search of a right purchase place. At this stage, you\u2019re still reaching out to this person.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Stage Goal<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Nurture the attention of your prospect and keep it focused on your store.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">How-to<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Your prospect is yet to form an idea of your store. Draw the attention with:<\/span><\/p>\n<ul>\n<li><b>Content marketing<span style=\"font-weight: 400;\">.<\/span> <span style=\"font-weight: 400;\">At this stage, your prospect has an uninhibited desire to buy, without a clear picture of the final purchase, and this is where an expert\u2019s advice will give this desire a shape and direct the attention to your store. It may be an article in a popular blog read by your target audience, or threads on some related forums. <\/span><\/b><\/li>\n<\/ul>\n<ul>\n<li><strong>SEO<\/strong><span style=\"font-weight: 400;\">. Search optimization draws to your store those customers, whose idea of the final purchase has begun to shape up. They are likely to search for something like \u201cbuy HP Pavilion Intel Core i7\u201d. SEO works well even for those, who search for \u201cbuy laptop discount -20%\u201d.<\/span><\/li>\n<\/ul>\n<ul>\n<li><strong>Targeted display ads<\/strong><span style=\"font-weight: 400;\">. Personalized display ads trace and shape the searches of your customer in Google showing products from your catalog. You stir the wheel inciting the prospect with your products, while this person is digging for the future choice information on a popular portal.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">You may, of course, ask: where is the guarantee the prospect will see <\/span><i><span style=\"font-weight: 400;\">the dream product? <\/span><\/i><span style=\"font-weight: 400;\">How can you be sure you\u2019re not wasting your money on useless gimmicks? And you will be right! Big Data is often not good enough at guessing right. Although combined with Progressive Personalization, Big Data is showing its real power when Progressive Personalization is responsible for real-time tailoring. All the products progressively deduced unfit for the customer, are removed from the recommendations and ads. Furthermore, display ads become CPA-based, which means you stop paying for mere impressions but pay for click-throughs instead.<\/span><\/p>\n<p><img loading=\"lazy\" class=\"aligncenter size-full wp-image-383\" src=\"https:\/\/rees46.com\/blog-en\/wp-content\/uploads\/2017\/03\/image01-e1489404306232.png\" alt=\"\" width=\"600\" height=\"338\" \/><\/p>\n<h2><b>#2. One-time Customers <\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Now that you\u2019ve managed to keep your prospect\u2019s attention focused on the site, it\u2019s time to convert this person into a customer.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Stage Goal<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Make sure the prospect finds the wanted product. And if it\u2019s not a 100% match, then make sure it\u2019s the next best option.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">How-to<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Real-time customers are very susceptible to:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><a href=\"https:\/\/rees46.com\/product-recommendations\"><b>Personalized product recommendations<\/b><\/a><span style=\"font-weight: 400;\">. These raise you the AOV through cross- and upsell. To ensure the full performance of the product recommendations, we suggest you stick to the time-tested layout: for instance, \u201cFrequently Bought Together\u201d for the Shopping Cart page. The full scheme is available <\/span><a href=\"http:\/\/docs.rees46.com\/display\/en\/Layout+of+Product+Recommendations+for+JS+SDK+III\"><span style=\"font-weight: 400;\">here<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\"><a href=\"https:\/\/rees46.com\/search\"><b>Search personalization<\/b><\/a> <span style=\"font-weight: 400;\">is a weak point of many online retailers. When the search tool on your site also becomes a selling tool, you get a shorter conversion time (one of our clients got \u2013<\/span><a href=\"https:\/\/rees46.com\/search\"><span style=\"font-weight: 400;\">46%<\/span><\/a><span style=\"font-weight: 400;\"> off it, almost twice as shorter) and your visitors are more contented with their on-site experience.<\/span><\/li>\n<\/ul>\n<ul>\n<li><b>Seller rating<span style=\"font-weight: 400;\">.<\/span> <span style=\"font-weight: 400;\">A lot of the prospects focus on the trust issue: should I trust the store and how do I know I can?<\/span> <span style=\"font-weight: 400;\">To fix the problem, we developed an automated eco-system of customer reviews, where one of the main functions is to provide you with a visual on-site rating widget.<\/span><\/b><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" class=\"aligncenter size-full wp-image-384\" src=\"https:\/\/rees46.com\/blog-en\/wp-content\/uploads\/2017\/03\/image00.png\" alt=\"\" width=\"226\" height=\"233\" \/><\/p>\n<ul>\n<li><b>Customer reviews<\/b><span style=\"font-weight: 400;\">.<\/span> <a href=\"https:\/\/rees46.com\/blog-en\/2017\/01\/25\/what-can-help-online-retailers-make-the-most-of-customer-feedback\/\">85% of all customers<\/a> tend<span style=\"font-weight: 400;\"> to put their trust in stores that have customer reviews and purchase the product persuaded by these reviews. Imagine what happens with the visitors, who cannot find any on your site, and how many leave your store for another with reviews on-site or in review systems. Where is the guarantee they ever come back to buy anything from you?<\/span><\/li>\n<\/ul>\n<p><img loading=\"lazy\" class=\"aligncenter size-full wp-image-385\" src=\"https:\/\/rees46.com\/blog-en\/wp-content\/uploads\/2017\/03\/image04-e1489404551587.png\" alt=\"\" width=\"600\" height=\"149\" \/><\/p>\n<h2><b>#3. At Risk Customers<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">There is always a chance something goes wrong, for instance, a customer put some products in the shopping cart but then got distracted by the kids wanting a new toy and left your store to search for that toy.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Stage Goal<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Recover this customer. Turn this person into a regular customer, if possible.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Statistics tell us if you concentrate on recovering, even a mere 5% of the recovered customers can generate you +<\/span><a href=\"http:\/\/hbswk.hbs.edu\/archive\/1590.html\"><span style=\"font-weight: 400;\">25-95%<\/span><\/a><span style=\"font-weight: 400;\"> revenue. Big numbers? Difficult to believe? Remember that the recovering is circa five times less expensive than acquiring new customers, and there is always a big number of abandoned carts in every store.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">How-to<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">You lost a real-time customer, with or without an email left. How do you recover this customer? Easy \u2013 through the following toolset:<\/span><\/p>\n<ul>\n<li><b><a href=\"https:\/\/rees46.com\/trigger-emails\">Trigger emails<\/a><span style=\"font-weight: 400;\">, namely \u201cAbandoned Cart\u201d emails are one of the most cost-effective ways to automate the recovery process. REES46, for example, reaches your abandoning customers twice, with an initial \u201cAbandoned Cart\u201d email and then with a follow-up if the first one has not been read. You should expect a +<\/span><a href=\"https:\/\/rees46.com\/trigger-emails\"><span style=\"font-weight: 400;\">5%<\/span><\/a><span style=\"font-weight: 400;\"> and more increase in the number of orders.<\/span><\/b><\/li>\n<\/ul>\n<ul>\n<li><a href=\"https:\/\/rees46.com\/web-push-triggers\">Web push notifications<\/a><span style=\"font-weight: 400;\">.<\/span> <span style=\"font-weight: 400;\">The fastest way to reach and return abandoning customers is to send them a web push notification. Browser-native, it will show even if the tab with your site is closed or the browser is minimized. Its biggest asset is the readability reaching a staggering <\/span><a href=\"https:\/\/rees46.com\/web-push\"><span style=\"font-weight: 400;\">90%<\/span><\/a><span style=\"font-weight: 400;\">. In online retail, time is of the essence, so instant notifications gain more and more popularity.<\/span><\/li>\n<\/ul>\n<ul>\n<li><a href=\"https:\/\/rees46.com\/remarketing\">Remarketing display ads<\/a><span style=\"font-weight: 400;\">.<\/span> <span style=\"font-weight: 400;\">Display ads in affiliate and social networks are not only for the attraction of new customers but are also a useful recovery tool. Showing your abandoning customers display ads with the shopping cart content, you cover the missing part of the recovery map.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Another important side is to count your expenses. The CPA (cost per sale) price model ensures that you get commissioned only for the finalized purchases made through these marketing channels, and REES46 Technologies is a company supporting this model. <\/span><\/p>\n<h2><b>#4. Lapsed Customers<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Your single-purchase customers, who never came back after (including abandoning customers).<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Stage Goal<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Remind these customers about at-hand quality products on your site. Induce a new purchase and gain them as repeat customers.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">How-to<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Much as at the previous stage, emails and web push notifications will help you reach this segment, with a slight difference in the process:<\/span><\/p>\n<ul>\n<li><b><a href=\"https:\/\/rees46.com\/email-marketing\">\u201cWe miss you\u201d emails enhanced by product recommendations<\/a><span style=\"font-weight: 400;\">.<\/span> <span style=\"font-weight: 400;\">To \u201cwake up\u201d your inactive customers, send them monthly marketing emails with personalized selections of recommended products. The average CTR of \u201cWe miss you\u201d emails is circa <\/span><a href=\"https:\/\/rees46.com\/email-marketing\"><span style=\"font-weight: 400;\">28%<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/b><\/li>\n<\/ul>\n<ul>\n<li><a href=\"https:\/\/rees46.com\/web-push\">Web push promotions with the most attractive offers<\/a><span style=\"font-weight: 400;\">. Web push promotions can instantly reach your inactive customers and are best for the limited-time offers such as flash sales, one-day discount coupons and so on. Native to the browser, these notifications don\u2019t have a lag natural to the emails when the letter can be read days after the event. Instead, they hang on the corner of the screen long enough showing in a small popup-like window your logo and your offer.<\/span><\/li>\n<\/ul>\n<h2><b>#5. Repeat Customers<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Your loyal customers, who\u2019ve made several purchases and will return for more in the future.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Stage Goal<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Cherish these customers. Gently encourage new repeat purchases. Keep building loyalty.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">How-to<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">At this stage, you will need:<\/span><\/p>\n<ul>\n<li><b><a href=\"https:\/\/rees46.com\/email-marketing\">Marketing emails a.k.a newsletters<\/a><span style=\"font-weight: 400;\">.<\/span> <span style=\"font-weight: 400;\">Tell them about new products in stock, new special offers and don\u2019t forget about the latest news in the field. It\u2019s a good idea to further enhance these newsletters with personalized selections of recommended products to convert them right from the letter.<\/span><\/b><\/li>\n<\/ul>\n<ul>\n<li><a href=\"https:\/\/rees46.com\/trigger-emails\">Status updates through trigger emails<\/a><span style=\"font-weight: 400;\">.<\/span> <span style=\"font-weight: 400;\">Offer your customers updates on product availability and price drops status changes to inform them about the most convenient moment to make another purchase. <\/span><\/li>\n<\/ul>\n<ul>\n<li><span style=\"font-weight: 400;\">Since these are your regular customers and you know their purchase history, it\u2019s a perfect moment to introduce them to the automated \u201cYou\u2019re running out of\u201d emails. Sent shortly before the next shopping session (determined by the smart algorithms), these emails are used for the FMCG (daily consumed goods) and contain a visual reminder with a link to a preformed shopping cart on your site. All what\u2019s left is for the customer to click it, change the quantity\/amount and pay.<\/span> <a href=\"https:\/\/rees46.com\/web-push-triggers\">Web push notifications<\/a><span style=\"font-weight: 400;\"> are a good choice in this case.<\/span><\/li>\n<\/ul>\n<ul>\n<li>Customer reviews &amp; ratings<span style=\"font-weight: 400;\">.<\/span> <span style=\"font-weight: 400;\">Once your visitor became your customer, you can start building loyalty and introduce this person to the trust network of customer reviews. Words of gratitude for the purchase and an invitation to share the customer experience is just what you need here. For instance, REES46 makes sure each customer gets a Thank You letter with a visual star-rating link inside to click and write a new review. All the reviews, from the moderation queue or published, are found in the Reputation &amp; Reviews control panel for you to post them at will on your site.<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" class=\"aligncenter size-full wp-image-386\" src=\"https:\/\/rees46.com\/blog-en\/wp-content\/uploads\/2017\/03\/image02-e1489404785833.png\" alt=\"\" width=\"600\" height=\"350\" \/><\/p>\n<h2><b>Use the Right Tools<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">To keep your customer and yourself safe from any pitfalls at each stage, make sure you chose the right marketing tools.<br \/>\n<\/span><br \/>\n<span style=\"font-weight: 400;\">If you\u2019re still wondering where you can obtain a whole suite of tools that will cover all your needs and tell you all the metrics and KPIs in real time, it\u2019s time to tell you: OMG!!! It&#8217;s\u00a0<\/span><a href=\"https:\/\/goo.gl\/bm9Dp2\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">REES46<\/span><\/a><span style=\"font-weight: 400;\">!!<\/span><\/p>\n<!-- AddThis Advanced Settings generic via filter on the_content --><!-- AddThis Share Buttons generic via filter on the_content -->","protected":false},"excerpt":{"rendered":"<p>Each customer travels a big journey from a point A to a point B. While the customer is moving from the initial interest in the product to a final purchase decision, the store is navigating the way and keeping the customer excited and wanting to return again. This process is as easy as it sounds &hellip; <a href=\"https:\/\/rees46.com\/blog-en\/2017\/03\/13\/customer-lifecycle-management-made-easy\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Customer Lifecycle Management Made Easy&#8221;<\/span><\/a><!-- AddThis Advanced Settings generic via filter on get_the_excerpt --><!-- AddThis Share Buttons generic via filter on get_the_excerpt --><\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[10],"tags":[95,92,94,93,78,2,39,96,3],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v14.6.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Customer Lifecycle Management Made Easy<\/title>\n<meta name=\"description\" content=\"Read article about Customer Lifecycle Management Made Easy by REES46.\" \/>\n<meta name=\"robots\" content=\"index, follow\" \/>\n<meta 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