{"id":443,"date":"2017-04-10T15:25:19","date_gmt":"2017-04-10T12:25:19","guid":{"rendered":"https:\/\/rees46.com\/blog-en\/?p=443"},"modified":"2017-04-10T15:25:54","modified_gmt":"2017-04-10T12:25:54","slug":"effective-web-push-marketing-2-big-cases","status":"publish","type":"post","link":"https:\/\/rees46.com\/blog-en\/2017\/04\/10\/effective-web-push-marketing-2-big-cases\/","title":{"rendered":"Effective Web Push Marketing: 2 Big Cases"},"content":{"rendered":"

Web push notifications are browser-native instant messages for immediate communication with your customers. Last year\u2019s experience shows the success of this technology, as more and <\/span>more popular online retailers<\/span><\/a> like eXtra Electronics or Beyond the Rack start to recognize its potential and adjust their marketing strategy for a better and quicker audience reaction.<\/span><\/p>\n

This time we\u2019re going to show you how effective marketing can be when you use REES46<\/a> web push notifications.<\/span><\/p>\n

<\/p>\n

Case #1<\/span><\/h2>\n

Fotosklad.ru<\/b><\/a><\/h2>\n

<\/p>\n

About the company<\/b><\/h3>\n

Fotosklad.ru is one of the most popular Consumer Electronics online retailers in Russia. Taking only the 30-th place in the recent <\/span>Top 100 Russian Online Stores<\/span><\/a>, it\u2019s supplying people across the country, as well as the whole CIS with quality consumer electronics.<\/span><\/p>\n

Use case<\/b><\/h3>\n

Note: REES46 has both the promotional and behavioral web push notifications to <\/span><\/i>drive your revenue<\/span><\/i><\/a> and <\/span><\/i>drive customer engagement<\/span><\/i><\/a> respectively.<\/span><\/i><\/p>\n

Trigger Notifications to Drive Engagement<\/span><\/p>\n

Fotosklad.ru effectively applies six trigger scenarios: \u201cAbandoned Cart\u201d, \u201cAbandoned Cart Follow-up\u201d, \u201cRegular Purchase\u201d, \u201cWe Miss You\u201d, \u201cBack in Stock\u201d and \u201cPrice Drop\u201d to improve and grow customer engagement.<\/span><\/p>\n

Let\u2019s take a look at their best performers!<\/span><\/p>\n

\u201cAbandoned Cart\u201d showed the highest performance:<\/span><\/p>\n\n\n\n\n
CTR, %<\/span><\/td>\nSales, %<\/span><\/td>\n<\/tr>\n
9,3%<\/span><\/td>\n3,4%<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n


\n\u201cAbandoned Cart Follow-up\u201d goes the second:<\/span><\/p>\n\n\n\n\n
CTR, %<\/span><\/td>\nSales, %<\/span><\/td>\n<\/tr>\n
7,8%<\/span><\/td>\n0,16%<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

And finally, \u201cWe Miss You\u201d takes the third place:<\/span><\/p>\n\n\n\n\n
CTR, %<\/span><\/td>\nSales, %<\/span><\/td>\n<\/tr>\n
2,9%<\/span><\/td>\n0,12%<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

The results are more than satisfying. Especially, when you know the integration vs work life balance ratio: the initial integration & configuration take only 10 minutes, while a steady progress in engagement is fully automated and goes on without any manual maintenance.<\/span><\/p>\n

Case #2<\/span><\/h2>\n

Dropsneakers<\/b><\/a><\/h2>\n

<\/p>\n

About the company<\/b><\/h3>\n

Dropsneakers is a big sport shoes retailer selling top brands, Adidas Originals, Puma, Asics, Converse, Nike, and Jordan included. In offline, the store is presented by beautiful outlets in Moscow and St Petersburg. <\/span><\/p>\n

Photo of their Moscow outlet by \u201cThe Village\u201d<\/span><\/i><\/a><\/p>\n

<\/p>\n

<\/i>Use case<\/b><\/h3>\n

Web Push Notifications to Drive Revenue<\/span><\/p>\n

One of their most effective push-driven promo campaigns was the \u201cHappy Christmas Sale!\u201d. The stats can speak for themselves: one out of each ten customers, who received the notification, found it irresistible to click, and 4% of the entire target audience made at least one purchase.<\/span><\/p>\n

The Drop \u201cHappy Christmas Sale!\u201d push notification<\/span><\/i><\/p>\n

Results:<\/span><\/p>\n\n\n\n\n
CTR, %<\/span><\/td>\nSales, %<\/span><\/td>\n<\/tr>\n
10,6%<\/span><\/td>\n4%<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

Dropsneakers is also a heavy user of the behavioral marketing and catches customers\u2019 attention with \u201cAbandoned Cart\u201d, \u201cRegular Purchase\u201d and other types of trigger web push notifications.<\/span><\/p>\n

For instance, a single trigger scenario \u201cAbandoned Cart Follow-up\u201d generated this store the following:<\/span><\/p>\n\n\n\n\n
CTR, %<\/span><\/td>\nSales, %<\/span><\/td>\n<\/tr>\n
7,4<\/span><\/td>\n1,9<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n


\nMost Importantly<\/b><\/h3>\n

There have been no unsubscriptions in either of the stores during the entire period of using web push notifications.<\/span><\/p>\n

Drive Engagement and Revenue. With REES46! <\/b><\/h2>\n

Every practical person knows when it is time to try new things \u2013 when they have a proven performance record. So, just open <\/span>REES46 Dashboard,<\/span><\/a> click \u201cEnable\u201d and look through a <\/span>simple guide<\/span><\/a> in case of any questions.<\/span><\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

Web push notifications are browser-native instant messages for immediate communication with your customers. Last year\u2019s experience shows the success of this technology, as more and more popular online retailers like eXtra Electronics or Beyond the Rack start to recognize its potential and adjust their marketing strategy for a better and quicker audience reaction. This time … Continue reading “Effective Web Push Marketing: 2 Big Cases”<\/span><\/a><\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[],"yoast_head":"\nEffective Web Push Marketing: 2 Big Cases<\/title>\n<meta name=\"description\" content=\"Read article about Effective Web Push Marketing: 2 Big Cases by REES46.\" \/>\n<meta name=\"robots\" content=\"index, follow\" \/>\n<meta name=\"googlebot\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta name=\"bingbot\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/rees46.com\/blog-en\/2017\/04\/10\/effective-web-push-marketing-2-big-cases\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta 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