{"id":641,"date":"2017-05-29T09:25:01","date_gmt":"2017-05-29T06:25:01","guid":{"rendered":"https:\/\/rees46.com\/blog-en\/?p=641"},"modified":"2017-05-31T12:19:42","modified_gmt":"2017-05-31T09:19:42","slug":"what-is-progressive-personalization-in-baby-kids-stores","status":"publish","type":"post","link":"https:\/\/rees46.com\/blog-en\/2017\/05\/29\/what-is-progressive-personalization-in-baby-kids-stores\/","title":{"rendered":"What is Progressive Personalization in Baby &#038; Kids Stores?"},"content":{"rendered":"<h1><img loading=\"lazy\" class=\"aligncenter wp-image-642\" src=\"https:\/\/rees46.com\/blog-en\/wp-content\/uploads\/2017\/05\/image4.jpg\" alt=\"\" width=\"849\" height=\"566\" srcset=\"https:\/\/rees46.com\/blog-en\/wp-content\/uploads\/2017\/05\/image4.jpg 1000w, https:\/\/rees46.com\/blog-en\/wp-content\/uploads\/2017\/05\/image4-300x200.jpg 300w, https:\/\/rees46.com\/blog-en\/wp-content\/uploads\/2017\/05\/image4-768x511.jpg 768w\" sizes=\"(max-width: 709px) 85vw, (max-width: 909px) 67vw, (max-width: 1362px) 62vw, 840px\" \/><\/h1>\n<p><span style=\"font-weight: 400;\">What do internet memes, pop hits and goods for babies and kids have in common? You guessed right if the thought was \u201cthey become obsolete in a month or two\u201d. Funnily enough, the goods manage to beat hits and memes at that.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Kid\u2019s age defines everything you buy (for that kid of course): clothes, shoes, toys, food, everything. Babies and toddlers develop so rapidly, there is a chance you won\u2019t believe it\u2019s your child when you wake up the next morning. A blink of an eye, and the new crawlers are rendered old and small. Blink again, and baby blocks are not her favorite game anymore and she\u2019s asking for the latest Monster High dolls. Another blink, and it\u2019s school time, and you\u2019re shopping for a school bag, new cool jeans and a pair of Monster Beats.<\/span><\/p>\n<p><!--more--><\/p>\n<h2><span style=\"font-weight: 400;\">Kids and Product Recommendations<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Every store strives to sell more \u2014 this is the main reason why modern online retail puts so much value into marketing personalization, namely, product recommendations. You can see recommended products everywhere: on the website, in emails, even while typing in a search request at an online store. However, there is still the matter of the quality of those recommendations. To understand if recommendations possess the necessary qualities to drive you sales, you need to know the key factors affecting the final purchase decision in your niche. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here is the list:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Primary key factor that defines the purchase decision in Baby &amp; Kids is a<\/span><b> kid\u2019s age<\/b><span style=\"font-weight: 400;\">. <\/span><b>In 50% of all cases<\/b><span style=\"font-weight: 400;\">, the age of the kid \u00a0is what defines whether the product will be purchased or not.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Another key factor is a <\/span><b>kid\u2019s gender<\/b><span style=\"font-weight: 400;\">. <\/span><b>In 30% of all cases<\/b><span style=\"font-weight: 400;\">, the gender of the kid defines if the good is sold. Statistics tell us that tool boxes are mainly bought for boys, and dollhouses \u2014 for girls.<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Brand preferences <\/b><span style=\"font-weight: 400;\">and<\/span><b> purchase frequency <\/b><span style=\"font-weight: 400;\">fall into the <\/span><b>remaining 20%<\/b><span style=\"font-weight: 400;\">.<\/span><\/li>\n<\/ul>\n<p>The age factor have further details to delve into:<\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">There are goods required <\/span><b>starting from a certain age<\/b><span style=\"font-weight: 400;\"> (e.g. school supplies starting from \u00a0school age)<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">There are goods required<\/span><b> before reaching a certain age <\/b><span style=\"font-weight: 400;\">(e.g. stroller, pacifier, diapers till the preschool age).<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">The age of the kid defines various other parameters. For instance, clothing and shoe size.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Development games and toys are often labeled with suggested (or minimum) age, and parents will rely on that while shopping.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Kids develop very fast \u2013 both mentally and physically. It\u2019s impossible to omit this factor.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">As a result, we have a whole list of different key factors that will determine if the purchase should happen. A type of personalization based on these key factors is called <\/span><b>Progressive Personalization for Baby &amp; Kids eCommerce<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Before we go into details, let us check examples of incorrect personalization typically used by \u00a0online stores. <\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Incorrect Personalization<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">A widespread error \u2014 recommendation algorithms do not include into the computations a <\/span><b>kid\u2019s age<\/b><span style=\"font-weight: 400;\">. A good example can be found at <\/span><a href=\"http:\/\/www.childrensplace.com\/\"><span style=\"font-weight: 400;\">The Children\u2019s Place<\/span><\/a><span style=\"font-weight: 400;\"> where this factor is ignored while shopping for products designed for a child of a certain age (6 to 9 months in this example).<\/span><\/p>\n<p><img loading=\"lazy\" class=\"aligncenter size-large wp-image-649\" src=\"https:\/\/rees46.com\/blog-en\/wp-content\/uploads\/2017\/05\/\u0421\u043d\u0438\u043c\u043e\u043a-\u044d\u043a\u0440\u0430\u043d\u0430-2017-05-17-\u0432-10.59.37-1200x954-1024x814.png\" alt=\"\" width=\"840\" height=\"668\" srcset=\"https:\/\/rees46.com\/blog-en\/wp-content\/uploads\/2017\/05\/\u0421\u043d\u0438\u043c\u043e\u043a-\u044d\u043a\u0440\u0430\u043d\u0430-2017-05-17-\u0432-10.59.37-1200x954-1024x814.png 1024w, https:\/\/rees46.com\/blog-en\/wp-content\/uploads\/2017\/05\/\u0421\u043d\u0438\u043c\u043e\u043a-\u044d\u043a\u0440\u0430\u043d\u0430-2017-05-17-\u0432-10.59.37-1200x954-300x239.png 300w, https:\/\/rees46.com\/blog-en\/wp-content\/uploads\/2017\/05\/\u0421\u043d\u0438\u043c\u043e\u043a-\u044d\u043a\u0440\u0430\u043d\u0430-2017-05-17-\u0432-10.59.37-1200x954-768x611.png 768w, https:\/\/rees46.com\/blog-en\/wp-content\/uploads\/2017\/05\/\u0421\u043d\u0438\u043c\u043e\u043a-\u044d\u043a\u0440\u0430\u043d\u0430-2017-05-17-\u0432-10.59.37-1200x954.png 1200w\" sizes=\"(max-width: 709px) 85vw, (max-width: 909px) 67vw, (max-width: 1362px) 62vw, 840px\" \/><\/p>\n<p><i><span style=\"font-weight: 400;\">It\u2019s a fact that the first months, or even years, of a child\u2019s life are connected with fundamental physiological changes, and the majority of products designed for 3 months old babies wouldn\u2019t \u00a0fit a 6 months old one. It is also a fact that if a visitor chooses a particular \u00a0size and then adds the item to the cart, she\u2019s interested in it, and is probably shopping for a kid of that age.<\/span><\/i><\/p>\n<p><span style=\"font-weight: 400;\">This is what our visitor sees having added the item to the cart:<\/span><\/p>\n<p><img loading=\"lazy\" class=\"aligncenter size-large wp-image-650\" src=\"https:\/\/rees46.com\/blog-en\/wp-content\/uploads\/2017\/05\/\u0421\u043d\u0438\u043c\u043e\u043a-\u044d\u043a\u0440\u0430\u043d\u0430-2017-05-17-\u0432-11.00.44-1200x643-1024x549.png\" alt=\"\" width=\"840\" height=\"450\" srcset=\"https:\/\/rees46.com\/blog-en\/wp-content\/uploads\/2017\/05\/\u0421\u043d\u0438\u043c\u043e\u043a-\u044d\u043a\u0440\u0430\u043d\u0430-2017-05-17-\u0432-11.00.44-1200x643-1024x549.png 1024w, https:\/\/rees46.com\/blog-en\/wp-content\/uploads\/2017\/05\/\u0421\u043d\u0438\u043c\u043e\u043a-\u044d\u043a\u0440\u0430\u043d\u0430-2017-05-17-\u0432-11.00.44-1200x643-300x161.png 300w, https:\/\/rees46.com\/blog-en\/wp-content\/uploads\/2017\/05\/\u0421\u043d\u0438\u043c\u043e\u043a-\u044d\u043a\u0440\u0430\u043d\u0430-2017-05-17-\u0432-11.00.44-1200x643-768x412.png 768w, https:\/\/rees46.com\/blog-en\/wp-content\/uploads\/2017\/05\/\u0421\u043d\u0438\u043c\u043e\u043a-\u044d\u043a\u0440\u0430\u043d\u0430-2017-05-17-\u0432-11.00.44-1200x643.png 1200w\" sizes=\"(max-width: 709px) 85vw, (max-width: 909px) 67vw, (max-width: 1362px) 62vw, 840px\" \/><\/p>\n<p>When looked closely at, the recommended products lack the size of the primary product:<\/p>\n<p><img loading=\"lazy\" class=\"aligncenter size-large wp-image-651\" src=\"https:\/\/rees46.com\/blog-en\/wp-content\/uploads\/2017\/05\/\u0421\u043d\u0438\u043c\u043e\u043a-\u044d\u043a\u0440\u0430\u043d\u0430-2017-05-17-\u0432-11.01.08-1200x956-1024x816.png\" alt=\"\" width=\"840\" height=\"669\" srcset=\"https:\/\/rees46.com\/blog-en\/wp-content\/uploads\/2017\/05\/\u0421\u043d\u0438\u043c\u043e\u043a-\u044d\u043a\u0440\u0430\u043d\u0430-2017-05-17-\u0432-11.01.08-1200x956-1024x816.png 1024w, https:\/\/rees46.com\/blog-en\/wp-content\/uploads\/2017\/05\/\u0421\u043d\u0438\u043c\u043e\u043a-\u044d\u043a\u0440\u0430\u043d\u0430-2017-05-17-\u0432-11.01.08-1200x956-300x239.png 300w, https:\/\/rees46.com\/blog-en\/wp-content\/uploads\/2017\/05\/\u0421\u043d\u0438\u043c\u043e\u043a-\u044d\u043a\u0440\u0430\u043d\u0430-2017-05-17-\u0432-11.01.08-1200x956-768x612.png 768w, https:\/\/rees46.com\/blog-en\/wp-content\/uploads\/2017\/05\/\u0421\u043d\u0438\u043c\u043e\u043a-\u044d\u043a\u0440\u0430\u043d\u0430-2017-05-17-\u0432-11.01.08-1200x956.png 1200w\" sizes=\"(max-width: 709px) 85vw, (max-width: 909px) 67vw, (max-width: 1362px) 62vw, 840px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">In return, it means that these recommendations lacking the needed size are simple placeholders and have no value either to the visitor or the store. Simply put, they won\u2019t generate a sale.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Another example can be seen at <\/span><a href=\"http:\/\/shop.mattel.com\/\"><span style=\"font-weight: 400;\">Mattel<\/span><\/a><span style=\"font-weight: 400;\"> where the product recommendations are based on the chosen series of toys, however ignoring the <\/span><b>gender of the kid<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><img loading=\"lazy\" class=\"aligncenter size-large wp-image-652\" src=\"https:\/\/rees46.com\/blog-en\/wp-content\/uploads\/2017\/05\/\u0421\u043d\u0438\u043c\u043e\u043a-\u044d\u043a\u0440\u0430\u043d\u0430-2017-05-17-\u0432-11.01.32-1200x864-1024x737.png\" alt=\"\" width=\"840\" height=\"605\" srcset=\"https:\/\/rees46.com\/blog-en\/wp-content\/uploads\/2017\/05\/\u0421\u043d\u0438\u043c\u043e\u043a-\u044d\u043a\u0440\u0430\u043d\u0430-2017-05-17-\u0432-11.01.32-1200x864-1024x737.png 1024w, https:\/\/rees46.com\/blog-en\/wp-content\/uploads\/2017\/05\/\u0421\u043d\u0438\u043c\u043e\u043a-\u044d\u043a\u0440\u0430\u043d\u0430-2017-05-17-\u0432-11.01.32-1200x864-300x216.png 300w, https:\/\/rees46.com\/blog-en\/wp-content\/uploads\/2017\/05\/\u0421\u043d\u0438\u043c\u043e\u043a-\u044d\u043a\u0440\u0430\u043d\u0430-2017-05-17-\u0432-11.01.32-1200x864-768x553.png 768w, https:\/\/rees46.com\/blog-en\/wp-content\/uploads\/2017\/05\/\u0421\u043d\u0438\u043c\u043e\u043a-\u044d\u043a\u0440\u0430\u043d\u0430-2017-05-17-\u0432-11.01.32-1200x864.png 1200w\" sizes=\"(max-width: 709px) 85vw, (max-width: 909px) 67vw, (max-width: 1362px) 62vw, 840px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">It seems the products recommended along with these Monster High dolls (adored mainly by girls) are from the same series of toys, but look closer \u2014 what is a Hot Wheels gift pack doing there, obviously being designed for boys?<\/span><\/p>\n<p><img loading=\"lazy\" class=\"aligncenter size-large wp-image-653\" src=\"https:\/\/rees46.com\/blog-en\/wp-content\/uploads\/2017\/05\/\u0421\u043d\u0438\u043c\u043e\u043a-\u044d\u043a\u0440\u0430\u043d\u0430-2017-05-17-\u0432-11.01.53-1200x629-1024x537.png\" alt=\"\" width=\"840\" height=\"441\" srcset=\"https:\/\/rees46.com\/blog-en\/wp-content\/uploads\/2017\/05\/\u0421\u043d\u0438\u043c\u043e\u043a-\u044d\u043a\u0440\u0430\u043d\u0430-2017-05-17-\u0432-11.01.53-1200x629-1024x537.png 1024w, https:\/\/rees46.com\/blog-en\/wp-content\/uploads\/2017\/05\/\u0421\u043d\u0438\u043c\u043e\u043a-\u044d\u043a\u0440\u0430\u043d\u0430-2017-05-17-\u0432-11.01.53-1200x629-300x157.png 300w, https:\/\/rees46.com\/blog-en\/wp-content\/uploads\/2017\/05\/\u0421\u043d\u0438\u043c\u043e\u043a-\u044d\u043a\u0440\u0430\u043d\u0430-2017-05-17-\u0432-11.01.53-1200x629-768x403.png 768w, https:\/\/rees46.com\/blog-en\/wp-content\/uploads\/2017\/05\/\u0421\u043d\u0438\u043c\u043e\u043a-\u044d\u043a\u0440\u0430\u043d\u0430-2017-05-17-\u0432-11.01.53-1200x629.png 1200w\" sizes=\"(max-width: 709px) 85vw, (max-width: 909px) 67vw, (max-width: 1362px) 62vw, 840px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Regular product recommendations often do not perform adequately. Are they based on behavioral analysis? Yes. But do they analyze the behavior of the <\/span><i><span style=\"font-weight: 400;\">given visitor <\/span><\/i><span style=\"font-weight: 400;\">to personalize <\/span><i><span style=\"font-weight: 400;\">his <\/span><\/i><span style=\"font-weight: 400;\">customer experience? No.<\/span><\/p>\n<p><img loading=\"lazy\" class=\"aligncenter wp-image-654\" src=\"https:\/\/rees46.com\/blog-en\/wp-content\/uploads\/2017\/05\/felix-russell-saw-103496.jpg\" alt=\"\" width=\"849\" height=\"566\" srcset=\"https:\/\/rees46.com\/blog-en\/wp-content\/uploads\/2017\/05\/felix-russell-saw-103496.jpg 1000w, https:\/\/rees46.com\/blog-en\/wp-content\/uploads\/2017\/05\/felix-russell-saw-103496-300x200.jpg 300w, https:\/\/rees46.com\/blog-en\/wp-content\/uploads\/2017\/05\/felix-russell-saw-103496-768x512.jpg 768w\" sizes=\"(max-width: 709px) 85vw, (max-width: 909px) 67vw, (max-width: 1362px) 62vw, 840px\" \/><\/p>\n<p><i><span style=\"font-weight: 400;\">When Big Data-based (a.k.a. regular) recommendations meet the visitor with their (recommendations) inadequate product recommendations<\/span><\/i><\/p>\n<h3><span style=\"font-weight: 400;\">Progressive Personalization<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Let us now see a correct type of personalization in Baby &amp; Kids stores and see how well it does.<\/span><\/p>\n<p><a href=\"http:\/\/www.fishpond.com\/\"><span style=\"font-weight: 400;\">Fishpond<\/span><\/a><span style=\"font-weight: 400;\"> doesn\u2019t specialize in toys per se, but has a wide range of them for kids of various age, in its catalog. The recommendations in it are strongly based on a <\/span><b>kid\u2019s age<\/b><span style=\"font-weight: 400;\">:<\/span><\/p>\n<p><img loading=\"lazy\" class=\"aligncenter size-large wp-image-655\" src=\"https:\/\/rees46.com\/blog-en\/wp-content\/uploads\/2017\/05\/\u0421\u043d\u0438\u043c\u043e\u043a-\u044d\u043a\u0440\u0430\u043d\u0430-2017-05-17-\u0432-11.03.55-1200x841-1024x718.png\" alt=\"\" width=\"840\" height=\"589\" srcset=\"https:\/\/rees46.com\/blog-en\/wp-content\/uploads\/2017\/05\/\u0421\u043d\u0438\u043c\u043e\u043a-\u044d\u043a\u0440\u0430\u043d\u0430-2017-05-17-\u0432-11.03.55-1200x841-1024x718.png 1024w, https:\/\/rees46.com\/blog-en\/wp-content\/uploads\/2017\/05\/\u0421\u043d\u0438\u043c\u043e\u043a-\u044d\u043a\u0440\u0430\u043d\u0430-2017-05-17-\u0432-11.03.55-1200x841-300x210.png 300w, https:\/\/rees46.com\/blog-en\/wp-content\/uploads\/2017\/05\/\u0421\u043d\u0438\u043c\u043e\u043a-\u044d\u043a\u0440\u0430\u043d\u0430-2017-05-17-\u0432-11.03.55-1200x841-768x538.png 768w, https:\/\/rees46.com\/blog-en\/wp-content\/uploads\/2017\/05\/\u0421\u043d\u0438\u043c\u043e\u043a-\u044d\u043a\u0440\u0430\u043d\u0430-2017-05-17-\u0432-11.03.55-1200x841.png 1200w\" sizes=\"(max-width: 709px) 85vw, (max-width: 909px) 67vw, (max-width: 1362px) 62vw, 840px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">This is a LEGO set from their popular LEGO Duplo series and it\u2019s labeled \u201cfor kids of 2 to 5 years old\u201d. The product recommendations feature products designed for the same age, which is an illustrative example of a correct personalization type:<\/span><\/p>\n<p><img loading=\"lazy\" class=\"aligncenter size-large wp-image-656\" src=\"https:\/\/rees46.com\/blog-en\/wp-content\/uploads\/2017\/05\/\u0421\u043d\u0438\u043c\u043e\u043a-\u044d\u043a\u0440\u0430\u043d\u0430-2017-05-17-\u0432-11.04.23-1200x610-1024x521.png\" alt=\"\" width=\"840\" height=\"427\" srcset=\"https:\/\/rees46.com\/blog-en\/wp-content\/uploads\/2017\/05\/\u0421\u043d\u0438\u043c\u043e\u043a-\u044d\u043a\u0440\u0430\u043d\u0430-2017-05-17-\u0432-11.04.23-1200x610-1024x521.png 1024w, https:\/\/rees46.com\/blog-en\/wp-content\/uploads\/2017\/05\/\u0421\u043d\u0438\u043c\u043e\u043a-\u044d\u043a\u0440\u0430\u043d\u0430-2017-05-17-\u0432-11.04.23-1200x610-300x153.png 300w, https:\/\/rees46.com\/blog-en\/wp-content\/uploads\/2017\/05\/\u0421\u043d\u0438\u043c\u043e\u043a-\u044d\u043a\u0440\u0430\u043d\u0430-2017-05-17-\u0432-11.04.23-1200x610-768x390.png 768w, https:\/\/rees46.com\/blog-en\/wp-content\/uploads\/2017\/05\/\u0421\u043d\u0438\u043c\u043e\u043a-\u044d\u043a\u0440\u0430\u043d\u0430-2017-05-17-\u0432-11.04.23-1200x610.png 1200w\" sizes=\"(max-width: 709px) 85vw, (max-width: 909px) 67vw, (max-width: 1362px) 62vw, 840px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Each of the recommended goods is from the \u201cfor kids of 2 to 4 years old\u201d category, falling into the same age span as the primary product. Those have a strong sale-generating power.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Baby &amp; Kids are, de facto, a <\/span><i><span style=\"font-weight: 400;\">subcategory. <\/span><\/i><span style=\"font-weight: 400;\">It means <\/span><b>all the rules applicable to cross- and interconnected categories are applicable to it as well<\/b><span style=\"font-weight: 400;\">. For one, children\u2019s <\/span><a href=\"https:\/\/rees46.com\/blog-en\/index.php\/2017\/03\/06\/progressive-personalization-in-apparel\/?utm_source=blog-en&amp;utm_medium=post&amp;utm_campaign=kids-personalization\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">clothing and shoes<\/span><\/a><span style=\"font-weight: 400;\">, <\/span><a href=\"https:\/\/rees46.com\/blog-en\/2017\/04\/12\/progressive-personalization-in-cosmetics-beauty-ecommerce\/?utm_source=blog-en&amp;utm_medium=post&amp;utm_campaign=kids-personalization\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">cosmetics <\/span><\/a><span style=\"font-weight: 400;\">for children, <\/span><a href=\"https:\/\/rees46.com\/blog-en\/2017\/05\/04\/direct-benefits-of-progressive-personalization-for-fmcg-stores?utm_source=blog-en&amp;utm_medium=post&amp;utm_campaign=kids-personalization\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">food<\/span><\/a><span style=\"font-weight: 400;\"> for children \u2013 all these have the <\/span><b>same key factors<\/b><span style=\"font-weight: 400;\"> as their \u201cparents\u201d (Fashion, Cosmetics &amp; Beauty, FMCG). It should also be considered as a success factor for online sales.<\/span><\/p>\n<h2><b>Underlying Mechanics<\/b><\/h2>\n<p><b><i>Progressive Personalization Rule:<\/i><\/b><span style=\"font-weight: 400;\"> in Baby &amp; Kids, product size has a direct correlation with the age of the kid. Also, there is a group of products bought mostly for girls, and another \u2013 for boys. Product recommendations should correspond to the gender and age of the kid.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The gender and age of the kid can be calculated together. The first step is to mark products in your product catalog according to the gender and the age.<\/span><\/p>\n<table>\n<tbody>\n<tr>\n<td><b>Product<\/b><\/td>\n<td><b>Gender<\/b><\/td>\n<td><b>Age<\/b><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Product #1<\/span><\/td>\n<td><span style=\"font-weight: 400;\">For Boys<\/span><\/td>\n<td><span style=\"font-weight: 400;\">1<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Product #2<\/span><\/td>\n<td><span style=\"font-weight: 400;\">For Boys<\/span><\/td>\n<td><span style=\"font-weight: 400;\">3<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Product #3<\/span><\/td>\n<td><span style=\"font-weight: 400;\">For Girls<\/span><\/td>\n<td><span style=\"font-weight: 400;\">3<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Product #4<\/span><\/td>\n<td><span style=\"font-weight: 400;\">For Boys<\/span><\/td>\n<td><span style=\"font-weight: 400;\">1<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Product #5<\/span><\/td>\n<td><span style=\"font-weight: 400;\">For Girls<\/span><\/td>\n<td><span style=\"font-weight: 400;\">3<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Product #6<\/span><\/td>\n<td><span style=\"font-weight: 400;\">For Girls<\/span><\/td>\n<td><span style=\"font-weight: 400;\">3<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Product #7<\/span><\/td>\n<td><span style=\"font-weight: 400;\">For Girls<\/span><\/td>\n<td><span style=\"font-weight: 400;\">3<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Product #8<\/span><\/td>\n<td><span style=\"font-weight: 400;\">For Boys<\/span><\/td>\n<td><span style=\"font-weight: 400;\">1<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><span style=\"font-weight: 400;\"><br \/>\nThe next step is to track, record and analyze on-site user activity: get and analyze the view events, then group them and calculate the score for each group (1 product view = 1 score). The probability is calculated as a percentage of the total scores among groups.<\/span><\/p>\n<table>\n<tbody>\n<tr>\n<td><b>Gender<\/b><\/td>\n<td><b>Age<\/b><\/td>\n<td><b>Scores<\/b><\/td>\n<td><b>Probability<\/b><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Boy<\/span><\/td>\n<td><span style=\"font-weight: 400;\">1<\/span><\/td>\n<td><span style=\"font-weight: 400;\">3<\/span><\/td>\n<td><b>37.50%<\/b><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Boy<\/span><\/td>\n<td><span style=\"font-weight: 400;\">3<\/span><\/td>\n<td><span style=\"font-weight: 400;\">1<\/span><\/td>\n<td><b>12.50%<\/b><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Girl<\/span><\/td>\n<td><span style=\"font-weight: 400;\">3<\/span><\/td>\n<td><span style=\"font-weight: 400;\">4<\/span><\/td>\n<td><b>50.00%<\/b><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><span style=\"font-weight: 400;\"><br \/>\nThis table has no clear leader, which means there is a high probability that the visitor has two kids of different age and gender. Based on the data, it\u2019s a one-year-old boy and a three-years-old girl.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This probability enables a store to successfully recommend this visitor products suitable for both kids. It also ensures high quality and efficiency of these recommendations.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">To Conclude<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Efficiency of personalized product recommendations in Baby &amp; Kids eCommerce is a simple but delicate matter. Delicate because a regular type of personalization fails the store and its customers: products choice strongly depends on the gender and age of the kid. Goods designed for babies of 6 months old won\u2019t be a fit for a 3 months old one, regardless if it\u2019s clothing, shoes or toys. This is where Big Data and all its number crunching let you down \u201cBig Time\u201d.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Simple because once you rely on the individual parameters of each customer, everything clicks into place and you get the performance you wanted. You can see it with your own eyes testing <\/span><a href=\"https:\/\/rees46.com\/kids?utm_source=blog-en&amp;utm_medium=post&amp;utm_campaign=kids-personalization\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">REES46 Niche Solution<\/span><\/a><span style=\"font-weight: 400;\"> for Baby &amp; Kids stores in case you\u2019re not planning to develop and introduce a resembling technology yourself.<\/span><\/p>\n<p>&nbsp;<\/p>\n<!-- AddThis Advanced Settings generic via filter on the_content --><!-- AddThis Share Buttons generic via filter on the_content -->","protected":false},"excerpt":{"rendered":"<p>What do internet memes, pop hits and goods for babies and kids have in common? You guessed right if the thought was \u201cthey become obsolete in a month or two\u201d. Funnily enough, the goods manage to beat hits and memes at that. Kid\u2019s age defines everything you buy (for that kid of course): clothes, shoes, &hellip; <a href=\"https:\/\/rees46.com\/blog-en\/2017\/05\/29\/what-is-progressive-personalization-in-baby-kids-stores\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;What is Progressive Personalization in Baby &#038; Kids Stores?&#8221;<\/span><\/a><!-- AddThis Advanced Settings generic via filter on get_the_excerpt --><!-- AddThis Share Buttons generic via filter on get_the_excerpt --><\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[74],"tags":[78,2,39,65,97,3],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v14.6.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>What is Progressive Personalization in Baby &amp; Kids Stores?<\/title>\n<meta name=\"description\" content=\"Read article about What is Progressive Personalization in Baby &amp; Kids Stores? 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