{"id":693,"date":"2017-07-14T16:38:40","date_gmt":"2017-07-14T13:38:40","guid":{"rendered":"https:\/\/rees46.com\/blog-en\/?p=693"},"modified":"2017-07-18T09:19:10","modified_gmt":"2017-07-18T06:19:10","slug":"subject-lines-that-work-every-time-how-to-make-them-open-that-email-3-2-1-click","status":"publish","type":"post","link":"https:\/\/rees46.com\/blog-en\/2017\/07\/14\/subject-lines-that-work-every-time-how-to-make-them-open-that-email-3-2-1-click\/","title":{"rendered":"Subject Lines that Work Every Time or How to Make Them Open that Email!"},"content":{"rendered":"

Email marketers spend weeks conceptualizing the email campaign or program, \u00a0crafting the flow and design, choosing a promotional offer you can\u2019t refuse, and tailoring their messaging to a specific audience and need. \u00a0The subject line often appears at a later stage of the process as an afterthought without the same amount of consideration. \u00a0From the viewer\u2019s perspective, however, the subject line is where the campaign starts. If you fail to captivate them in that moment, it\u2019s probably also where the campaign ends. \u00a0<\/span><\/p>\n

In our previous posts, we\u2019ve touched on the topic of subject lines. Today, let\u2019s break down the anatomy of subject lines anatomy and the psychology behind what makes people click. \u00a0<\/span><\/p>\n

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Anatomy of a subject line<\/h2>\n

When you send an email directly from your inbox, the only field you edit is the subject line. <\/span><\/p>\n

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However, when subscribers views the email in inbox they see three components: \u201cFrom\u201d which is your name, the subject line, and the preheader (in the event there is none, this field would display a preview of the first line of text within the email). \u00a0<\/span><\/p>\n

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As mobile opens statistics increase, we also have to consider mobile view which is slightly different. \u00a0Depending on the device, recipients may see anywhere from 30 to 60 characters of the subject plus additional wrapped preheader text. \u00a0<\/span><\/p>\n

\"\"The overall view and the coherence of the three components are deciding factors \u00a0for whether they click to open or not. \u00a0Your goal is to leverage the character space for both subject and preview text to it\u2019s highest potential to maximize the open rate, which will be one your main campaign success metrics. \u00a0<\/span><\/p>\n

Psychology behind the open rate<\/h2>\n

Without going into discussion on what flags emails as spam (you can always revisit it <\/span>here)<\/span>, let\u2019s take a look at what makes a subject line clickable and how to stand out amid the clutter of a typical modern-day inbox. \u00a0<\/span><\/p>\n

The Benefit subject line<\/b><\/h3>\n

One of the most common types, this subject line hints at the contents of the email while touting a specific benefit. For example: \u00a0<\/span><\/p>\n