{"id":775,"date":"2018-02-22T07:24:15","date_gmt":"2018-02-22T04:24:15","guid":{"rendered":"https:\/\/rees46.com\/blog-en\/?p=775"},"modified":"2018-03-01T12:26:14","modified_gmt":"2018-03-01T09:26:14","slug":"your-ultimate-guide-to-sending-ecommerce-emails-that-get-read","status":"publish","type":"post","link":"https:\/\/rees46.com\/blog-en\/2018\/02\/22\/your-ultimate-guide-to-sending-ecommerce-emails-that-get-read\/","title":{"rendered":"Your Ultimate Guide To Sending Ecommerce Emails That Get Read"},"content":{"rendered":"

Data gathered by MailChimp has found that only 16% of people will open an ecommerce email<\/span><\/a>, with just over 2% then clicking through to your website. <\/span><\/p>\n

Making the effort to write engaging, helpful and enjoyable emails will help you to build a strong relationship with your customers \u2014 something that is invaluable in a crowded ecommerce market. <\/span><\/p>\n

If you\u2019re looking to increase opens, click-through rates and conversions for your email campaigns, ask yourself the following questions and put it into action so that your emails actually <\/i>get read.<\/span><\/p>\n

<\/p>\n

Have you made your emails personal enough?<\/b><\/span><\/p>\n

Personalization is crucial. <\/span><\/p>\n

Research has shown that emails with personalized subject lines are 26% more likely<\/span><\/a> to be opened than those without, so it\u2019s a trick that your business can\u2019t afford to miss. <\/span><\/p>\n

In an inbox stuffed with emails begging for attention, one that speaks directly to the customer will stand out head and shoulders above the rest. There are various methods of ecommerce email personalization that you could utilize depending on what you anticipate your customer\u2019s needs to be. <\/span><\/p>\n

A few examples are:<\/span><\/p>\n