{"id":8,"date":"2016-10-19T13:38:01","date_gmt":"2016-10-19T10:38:01","guid":{"rendered":"https:\/\/rees46.com\/blog-en\/?p=8"},"modified":"2017-01-13T16:15:10","modified_gmt":"2017-01-13T13:15:10","slug":"push-notification-marketing-4-successful-case-studies","status":"publish","type":"post","link":"https:\/\/rees46.com\/blog-en\/2016\/10\/19\/push-notification-marketing-4-successful-case-studies\/","title":{"rendered":"Push notification marketing: 4 successful case studies"},"content":{"rendered":"

Modern <\/span>web and mobile push notifications<\/span><\/a> make marketing in eCommerce even faster and more effective. If you still have doubts about it \u2014 take a look at these case studies of successful marketing campaigns, based entirely on push notifications, on a worldwide scale.<\/span><\/p>\n

Buy Whole Foods Online<\/span><\/a><\/h2>\n

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This is a small British food store. The owner caught the right moment and started to use web push notifications as a marketing tool \u2014 and his business was highly rewarded for it.<\/span><\/p>\n

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Issue<\/b><\/h3>\n

Total number of registered store clients was 1150. It\u2019s not much but these were real customers. However, store revenue could be bigger, so we decided to work on its growth.<\/span><\/p>\n

Solution<\/b><\/h3>\n

First step was gathering additional data to improve marketing strategies \u2014 the store tried to ascertain what hours were the hot hours when customers were most active. The next step was creating particular content for 7 web push notifications. Incidentally, the best push notification message was:<\/span><\/p>\n

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Notifications campaign results<\/b><\/h3>\n

Campaign results showed noticeably increased CTR as well as increased number of customers that made a purchase within the campaign period.<\/span><\/p>\n