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Technology Overview
Progressive Personalization in Cosmetics & Beauty eCommerce

It is a widely known fact that product personalization is one of the main marketing tools of any online store. It helps you sell more to every customer. However, sometimes, recommendation engines fail to give relevant recommendations and recommend a wrong type of hair conditioner or hand cream. Sometimes it’s even worse when a person allergic to a certain component is recommended items with that component.

To solve this problem, the market had to come up with the Progressive Personalization technology. Every one of us, as a customer, has a set of unique key parameters a recommendation system must include into its computations to eliminate any chance of error. What it is and how it works you’ll have known reading this special report.

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