REES46 provides marketing professionals and online store owners with the intelligence and technology they need to develop their online business — all within a single interface.
REES46 was created in 2013 by a multinational team of aspiring marketers and developers with eCommerce background.
By the end of the same year, we came up with the idea of Progressive Personalization and introduced a database of virtual customer profiles we’ve been growing since.
Now it holds 199+ million of customer profiles each with its own detailed digital footprint — from gender and age to every minute detail such as particular interests, location, traveling statistics and even info about kids and pets. All that brings targeting to a whole new level.
By the beginning of 2014, we optimized our recommending algorithms to run all calculations under 30 milliseconds and made machine learning adapt the fastest to fix the cold start issue.
By December, 2014, we added trigger emails with dynamic product recommendations personally tailored to each viewer and our location-based marketing services based on iBeacon tech showed first promising results.
2016 was a breakthrough year — we rolled out many new features: web push notifications, a remarketing tool for abandoning visitors, a feedback system with customer reviews and seller reputation, and new smart segmentation algorithms.
Nowadays, we are operating worldwide and building major connections in Europe and USA.
We’re shaping our system to be a user-friendly unified solution, connecting tens of effective marketing tools to be used separately or in a bundle and showing every important KPI based on real-time analytics. An intelligible single interface to manage every next step.