Offline Personalization for Retailers
Take advantages of online personalization and apply them to your offline business.
Modern indoor navigation and positioning systems have the capacity to determine person's precise location down to centimeters. iBeacon is one of them.
Using iBeacon you can collect active analytics in offline stores and deliver personalized product recommendations via push notifications when your customers are within the reach.
When delivering notifications this way, it is essential to consider two major factors - clicks-into-orders ratio and churn rate.
REES46 allows to monitor the conversion rate and target the customer with personal offers suitable for this person, lowering the churn rate to the minimum.
Location-based personalized ads in BurgerKing and KupiKupon collaborative partnership opened a huge new marketing channel and brought them millions of new clients. Conversions into orders increased by staggering 413%. Push notifications disabling in KupiKupon app decreased by 56%.
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