mCommerce Personalization and Product Recommendations

Increase session length, improve the stickiness factor and facilitate purchasing process with smart mobile personalization.

Mobile gadgets have smaller displays in contrast with desktops and laptops. At the same time, they are used much more obsessively and create a perfect means to channels customer's attention into mobile marketing using mobile push notifications. The problem is the mobile environment itself. Mobile notifications only allow 40 to 60 symbols per notification and there’s always a high risk of blocking as the environment tends to be overloaded with information, which is critical for small screens.

Personalization in mobile apps is presented by two main goals:

  • Displaying the most relevant information in the product catalog, news feed and special offers.
  • Increasing the CTR of push notifications, along with decreasing the churn rate.

REES46 recommendation engine allows to effectively reach both these goals, analysing customer’s behavior, smartly filtering the content and showing most relevant push notifications on time.

Case

Mobile case

Personalization of KupiKupon mobile app tangibly increased in-app sales and decreased the churn rate.

ROI increased by 14%.

Push notification conversion rate increased by 28%.

How it looks like

Personalized push notifications

Mobile1

Product catalog personalization

Mobile2

Location-based recommendations

Mobile3

Our Clients and Partners

Hasbro
Alo id
Mytoys id
Grocerymarket id
Ingrid and isabel id
Ottogroup id
Vassa id
Prenatal id
Trendsbrands id
Hersecretfi
Timberland id

Testimonials

DemyanBelousovShevelevSemerninAshcraftOvchinnikovBirmanOvsienkoChichirovaSamovichevChekalovVinokurov
Demian Svyatogorov
Business Owner
Pharmaceutics, Mister Twister

At first I was skeptical about this marketing suite: it offers some optional recommendation blocks for my site, and this should increase my sales they promise? But when I saw the revenue it generated me was ten times higher the money I put in, I fell in love. It`s such a rare case when you find a product that gives you so much and takes so little. I`m integrating REES46 with every store I have.

Alexander Belousov
Chief Executive Officer
Gifts, PichShop

Pichshop was serviced by another company for more than 7 months. We were concerned about our growing expenses and tried to give REES46 a go. To our surprise, REES46 proved to be more flexible in price and settings, and their marketing tools perform exactly as we need them to. Currently we`re developing a new marketing plan and looking forward to their smart segmentation tool, while their product recommendations help us personalise our marketing emails.

Ilya Shevelev
Business Owner
Accessories for auto, AutoComp

We`ve been searching for a good marketing toolset to use. REES46 looked promising, and about 3 months ago we finally decided to connect it with our store. Since that time we saw a significant growth in ARPU and a noticeable increase in number of items per order. Our website became much more dynamic and customer-friendly.

Oleg Semernin
Business Owner
Furniture for kitchen, Glavposuda

We`re very content with REES46, as it`s very affordable even for SMBs. You can easily manage recommendations, emails, different audience segments and easily change product recommendations design right from their dashboard. Everything is at hand and performs well. Thank you, guys!

Shannon Ashcraft
E-commerce Manager
Fashion, ALO Yoga

There are so many solutions out there for on-site personalization, but we feel Rees46 has been the best solution for us. Comparable services were either far too expensive to even consider or involved lengthy, complex integration processes. For me, REES46 was the way out. Everybody needs to know how fast and easy their Magento extension is. It’s amazing! The integration literally took 10 clicks and we finally added product recommendations to our store! I was pleasantly surprised with the immediate results we got, so now we’re expanding our personalized product recommendations to our weekly emails, too. We’ll be exploring their cart abandon & browse abandon emails soon and expect very great results. We’re also focusing heavily on mobile this year and plan to use their mobile solution. Overall, this is a great product and I highly recommend it to any business looking for an easy, fast & customizable solution that is guaranteed to increase sales and repeat customer rates.

Stepan Ovchinnikov
Chief Executive Officer
Digital agency, InterVolga

My conclusion is that recommendation systems are effective in stores with small traffic. REES46 keeps showing most relevant products to each customer automatically adjusting them each time, and on the most visible parts of the website. It`s like a smart dynamic banner that sells much better than any static ads. Sales have grown by 11% and then 26%, which is an excellent result in my opinion. I would advise everyone to try REES46 and see for themselves.

Alexander Birman
Chief Commercial Officer
Cosmetics, Just Loveliness

A great SaaS! Best among all such services I’ve ever used. Especially for developing businesses.

Roman Ovsienko
VP of marketing
Consumer Electronics, Deshevshe

A really fast and easy integration via their API. A nice visual editor for their recommendation blocks and email templates! It would take us a year to create something like this ourselves, but we don`t have to. We can use REES46 instead.

Julianna Chichirova
Chief Executive Officer
Eco-market, EcoHarmony

We connected our store more than half a year ago. REES46 showed a high level of efficiency and usefulness. Its recommendations are always spot-on, so our revenue grows daily. Their support team are always online and promptly answer every question. The tools are helpful and easy to use. Thank you frequent updates and new features!

Anton Samovichev
Marketing specialist
Accessories, World of bags

Not so long ago I was advised to try REES46. Their detailed documentation and friendly tech support helped me quickly integrate my store, so already the next day I was able to use their tools. During the free trial I saw a visible increase in the daily number of orders and decided to buy a paid subscription. A month after, I saw return of all my investments, which came as big surprise to me. I can see now that REES46 is a competent service provider and I`m glad to work with them.

Mikhail Nozhikov
Business Owner
Goods for activity, Nozhikov

It`s been a year since we started with REES46, and we never had an issue – the product recommendations and trigger emails work fine. Sales improved by 18%. Not bad, huh?

We had everything configured by their skilled tech support team.

I can safely advise REES46 to my e-colleagues.

Sergey Vinokurov
Business Owner
Cosmetics store, FitoSolar

I`m currently using REES46 in my cosmetic store. It`s so cool when technologies previously available only to corporates are now available to average online stores. I`m sure my customers are pleased to get offers tailored by REES46. I pay a small fee for the services, and customers really start to shop more.

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