What is Small Data?


There is still not enough information about Small Data, while the Big Data has apparently been talked over for a long time. Let’s find out what is what!

Small Data — Definition

Small data is a type of data based on analysis of single person’s behavior (respectively, Big Data is based on big audience’s behavioral patterns analysis).

To collect and process Small Data often one person’s work is enough, unlike with the Big Data. In eCommerce this type of data is used in everyday tasks. Determining customer’s gender, physiological parameters, social status and other personal information, you become able to segment your customers according to obtained criteria and run marketing campaigns more efficiently. Continue reading “What is Small Data?”