With 15,000 brand name products from over 100 leading beauty brands, KrasotkaPro has grown into one of the largest online beauty retailers in Russia in just 5 years.
Early on, the founders identified several differentiating factors that would allow the store to stand out in the saturated cosmetics retail market. By skipping the middleman and the markups, and by having a direct relationship with factories and suppliers, the store became a one-stop-shop for all beauty needs at affordable prices.
On a mission to demystify the beauty routine, KrasotkaPro provides “get the look” makeup tutorials, tips from professionals, and product recommendations, giving the modern woman the tools to be her own make-up artist and beauty expert. Their YouTube channel has 54000 followers and over 10 million views.
Continue reading “KrasotkaPro Success Story: Beauty in Personalization”
Email marketers spend weeks conceptualizing the email campaign or program, crafting the flow and design, choosing a promotional offer you can’t refuse, and tailoring their messaging to a specific audience and need. The subject line often appears at a later stage of the process as an afterthought without the same amount of consideration. From the viewer’s perspective, however, the subject line is where the campaign starts. If you fail to captivate them in that moment, it’s probably also where the campaign ends.
In our previous posts, we’ve touched on the topic of subject lines. Today, let’s break down the anatomy of subject lines anatomy and the psychology behind what makes people click.
Continue reading “Subject Lines that Work Every Time or How to Make Them Open that Email!”
What do internet memes, pop hits and goods for babies and kids have in common? You guessed right if the thought was “they become obsolete in a month or two”. Funnily enough, the goods manage to beat hits and memes at that.
Kid’s age defines everything you buy (for that kid of course): clothes, shoes, toys, food, everything. Babies and toddlers develop so rapidly, there is a chance you won’t believe it’s your child when you wake up the next morning. A blink of an eye, and the new crawlers are rendered old and small. Blink again, and baby blocks are not her favorite game anymore and she’s asking for the latest Monster High dolls. Another blink, and it’s school time, and you’re shopping for a school bag, new cool jeans and a pair of Monster Beats.
Continue reading “What is Progressive Personalization in Baby & Kids Stores?”
Customers abandoning their carts, leaving your store? Reasons may vary, but the fact remains: Baymard Institute’s research shows almost 70% of all carts get abandoned.
Does it mean you have to reconcile to it and keep losing profit? Nobody will judge you for it…but why? When there are simple and effective remarketing tools for recovering lost carts along with those customers? Let us show you the main three—email marketing, web push notifications and dynamic display ads—along with the real use cases, and let you have a change in opinion.
Before we start with the combating techniques, a word of advice to help you nip the problem in the bud.
Continue reading “Cart Abandonment? Tools to Fix, Cases to Use”
All of you have seen REES46 Unified Dashboard. We managed to put together the key performance indicators, graphs, and stats, and arrange them on a single panel. Now, instead of juggling 25 opened tabs while trying to check the CTR of your email campaign, results of your traffic analysis or performance of any other marketing tool, you just keep opened one – REES46 Dashboard. It has it all.
Today’s post is devoted to our Dashboard, its widgets and the most important eCommerce KPIs. Read our guide to precise and efficient control.
A teaser to keep you reading:
Continue reading “Complete Guide to REES46 Unified Dashboard”
The name of this retail segment is self-explanatory – “Fast Moving Consumer Goods” implies frequent and regular purchasing. A customer is bound to come back for more and often sticks to a stable shopping schedule.
It gives FMCG stores an outstanding opportunity to develop a sustainable sales flow. Reactivate your customers monthly, keep the sales flow at a stable level – sounds easy. Is it also that easy in reality?
Continue reading “Direct Benefits of Progressive Personalization for FMCG Stores”
First, a little about personalized product recommendations. Those, who already know what we are talking about, can skip to the next point.
So, what does it look like? Imagine, somebody visits your online store and notices on the main page products of interest to that person. Your visitor may have read marketing or tech reviews on the newest MacBook model and now sees different configurations of that model in your catalog. The same happens if somebody browsed through the category “Running Shoes” in your store — this visitor is shown popular models of the running shoes you sell.
Continue reading “+24% Sales: What Is Progressive Personalization in Online Retail?”
Despite its rich history some online stores still don’t use remarketing. There is a reasonable explanation for that – they just don’t know how it works. Hence they don’t know why they need it. Let’s hit that topic and answer the essential questions while showing you why exactly proper remarketing tools are vital for one of the most important KPIs in eCommerce – LTV.
Continue reading “Remarketing: If Internet Ads Were Salesmen”
In this digital world of constant competition, everybody is used to the dumping: all retailers, top or small, your direct competitors, your customers. You think this tactic gives you more sales, more clients, a stable niche but you’re betting on the wrong horse playing “by the price.” “Why?” – you’re asking? Today you’ll see the fundamental flaw of this approach and learn why this tactic has the power to give your online store no competitive edge at all.
Continue reading “Value over Price. Negative Impact of Lower Prices”
It is a widely known fact that personalized product recommendations are one of the main marketing tools of any online store. They help you sell more to every customer. However, sometimes, recommendation engines fail to give relevant recommendations in cosmetics and recommend a wrong type of hair conditioner or hand cream. Sometimes it’s even worse when a person allergic to a certain component is recommended items with that component.
To solve this problem, the market had to come up with the Progressive Personalization technology. Every one of us, as a customer, has a set of unique key parameters a recommendation system must include into its computations to eliminate any chance of error. What it is and how it works you’ll have known reading this post.
Continue reading “Progressive Personalization in Cosmetics & Beauty eCommerce”