Despite its rich history some online stores still don’t use remarketing. There is a reasonable explanation for that – they just don’t know how it works. Hence they don’t know why they need it. Let’s hit that topic and answer the essential questions while showing you why exactly proper remarketing tools are vital for one of the most important KPIs in eCommerce – LTV.
What Is Remarketing?
Remarketing is a marketing strategy to work with the part of your audience that already interacted with your brand. People, who have visited your website at least once, browsed through your product catalog or searched for something, even started an order but for some reason dropped out in the middle.
Continue reading “Remarketing: If Internet Ads Were Salesmen”
In this digital world of constant competition, everybody is used to the dumping: all retailers, top or small, your direct competitors, your customers. You think this tactic gives you more sales, more clients, a stable niche but you’re betting on the wrong horse playing “by the price.” “Why?” – you’re asking? Today you’ll see the fundamental flaw of this approach and learn why this tactic has the power to give your online store no competitive edge at all.
Continue reading “Value over Price. Negative Impact of Lower Prices”
CEO at REES46 Technologies Inc.
Logic tells us that every online store should choose the marketing automation and personalization services that drive its revenue. And never use the tools that hinder that or, what’s even worse, incur losses. However, in real life, people often make weird choices.
Digital marketers like to limit their logic to “This company provides its services to some big and famous retailers. And those are no slouch when it comes to making money, so I’d better make the same choice.”. Guess what – a lot of those big retailers based their choice on the same logic.
That when it is so easy to run an A/B test and understand the real value of the services to you? Before putting any big money on the table.
Continue reading “Real Price of an A/B Test Between Service Providers”
It is a widely known fact that personalized product recommendations are one of the main marketing tools of any online store. They help you sell more to every customer. However, sometimes, recommendation engines fail to give relevant recommendations in cosmetics and recommend a wrong type of hair conditioner or hand cream. Sometimes it’s even worse when a person allergic to a certain component is recommended items with that component.
To solve this problem, the market had to come up with the Progressive Personalization technology. Every one of us, as a customer, has a set of unique key parameters a recommendation system must include into its computations to eliminate any chance of error. What it is and how it works you’ll have known reading this post.
Continue reading “Progressive Personalization in Cosmetics & Beauty eCommerce”
Web push notifications are browser-native instant messages for immediate communication with your customers. Last year’s experience shows the success of this technology, as more and more popular online retailers like eXtra Electronics or Beyond the Rack start to recognize its potential and adjust their marketing strategy for a better and quicker audience reaction.
This time we’re going to show you how effective marketing can be when you use REES46 web push notifications.
Continue reading “Effective Web Push Marketing: 2 Big Cases”
Every marketer dreams about a proper marketing automation solution that can personally tailor the customer experience to the needs of every visitor. All of you know REES46 as an efficient suite of tools (welcome, new blog visitor!) available for a store of any size and niche. Marketing emails, promo web push notifications, behavioral triggers, smart segmentation, dynamic recommendations for product personalization – all that and more is at hand the first minute after the integration.
Continue reading “How-to: Solving “No REES46 Module on PrestaShop Marketplace” Problem”
Every product in every retail segment – Consumer Electronics, Apparel, FMCG or Pet Products – requires a different sales approach. For example, in Pet Products, you have the two rival audiences: cat owners and dog owners. Start recommending a dog owner cat food, and you’ll see a burst of indignation. Given the situation, it is vital for a Pet Products online retailer to pay attention to the in-store algorithms generating product recommendations.
From this post, you are going to learn about the Progressive Personalization technology and the significant benefits it holds for every owner of a Pet Products online store.
First, let’s answer the question why the product recommendations quality is so important in this retail segment.
Continue reading “Progressive Personalization in Online Stores Selling Pet Products”
Spring is traditionally a big conference time. Today, we are presenting you a selection of significant eCommerce events of this spring organized in US, Europe, Russia and CIS. If we forgot about some events or you have a better option on your mind, leave us a comment.
Continue reading “15 eCommerce Events to Attend in Spring 2017”
Customer experience in Apparel & Accessories differs from any other retail segment. In this segment, the key role in the purchase decision is given to factors that may be insignificant in other product categories. For instance, size – the customer is shopping for products of a particular size. Individual brand preferences – the customer first tries to find an option within their favorite brands, before moving to any other. Gender – 99% of the time a woman will shop for products for women.
A quick comparison with any other category, for example, smartphones: an iPhone 7 will fit well in both women’s and men’s hands, regardless of their height or body type. An entirely different set of factors influences the purchase decision in this category.
What does this mean for a retail Apparel & Accessories company? Product personalization must rely on the key parameters relevant to each customer and prospect; the size (clothing and shoe), gender, brand preferences. Very often, online retail companies make a blunt mistake ignoring these key parameters in their personalization.
In this special post, we analyzed different retail Apparel & Accessories companies’ experience. You will understand their mistakes from our visual examples. Learn why Big Data-based personalization fails to deliver any tangible results, whereas a Progressive Personalization-driven approach leads to a solid rise in conversion, ARPU, and AOV.
Continue reading “Progressive Personalization in Apparel & Accessories”