Situational Marketing: How to Capitalize on 404 Page

“Not Found” page is way more than a simple error page. It’s a breaking point in customer experience, and at the same time a good opportunity to get customers to the purchase. This is especially true for online retail where you must squeeze the most out of every page.

According to the statistics, half of all the stores that use product recommendations, place them on their 404 pages.

But it’s not the ultimate way to make the 404 page work. Let’s check some examples.

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How Techs Reshape Modern Retail World

Do you remember the time when we fell in love… with Amazon’s “Buy in one click”? It used to be a cutting-edge selling technique for its time and today you see it everywhere.

Have you ever stopped to consider progress as an opportunity to grow?

Let’s see what’s trending now and how it’s reshaping the landscape of eCommerce in the next 4-5 years!

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Niche Solution That Will Increase Your “Baby & Kids Products” Online Sales

Baby & Kids eCommerce is a broad shopping category in online retail. Almost every online store sells baby & kids products — whether it’s an apparel, toys, furniture, FMCG or any other specialty store (with a few exceptions targeting the adult toy niche). This essentially means that baby & kids products are now sold in regular online stores as well as in specialized online outlets.

Even Tesco sells baby seats

REES46_“Baby & Kids Products” niche solution

That’s why every online business should include the specifics of marketing products in the Baby & Kids category into its consumer target strategy.

What parameters to consider in your consumer target strategy in the Baby & Kids category

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A Killer Holiday Sale: Safety Tips for eCommerce

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“Today is a holiday invented by greeting card companies. To make people feel like crap.”

Joel, “Eternal Sunshine of the Spotless Mind”

What’s common between Halloween, Valentine’s Day and Christmas? For some it may be the joy, but for the market it’s the buoyant holiday sales. Much like offline outlets, online market shines with every color known to man. But wait, what do you back up these surface changes with? Where’s your solid plan?

Here are 7 great tips to arm your online store to the teeth for any holiday sale:

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10 Must-Have Triggered Emails to Retain Your Customers

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It is a well established fact that 44% of companies have a greater focus on customer acquisition vs. 18% that focus on retention.” – are the words of Khalid Saleh, CEO and co-founder of Invesp CRO.

But it also costs five times more to attract a new customer, than to keep an existing one.


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REES46 Latest Updates in 3 Minutes

For those of you, who missed our regular digest emails (if you haven’t subscribed yet, it is time to) — here are our major system updates.

REES46 Module for OpenCart v.2.3

REES46We rolled out a new major update of our REES46 OpenCart Extension. Now it supports OpenCart v.2.1-2.3.

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7 eCommerce Marketing PitFalls

Having an ecommerce marketing strategy seems so easy on paper. People want your product. You sell that product. It’s a matter of connecting the two sides. Where can you go wrong, right? Sadly, it’s a bit more complicated than that. How many times have you wondered what you did wrong or which is the right way to go?

The next time you find yourself struggling to find the right solution, stop and look at the most common mistakes other people make in this field and learn from their experience.

This article may not give you a “one-size fits all” path to success but it will certainly highlight the 7 spots you don’t ever want to hit on your way up.

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The Secret Sauce For Your Online Fashion Store Growth

Today, when launching an eCommerce website takes only a couple hours, Apparel & Accessories remains one of the trickiest product categories in online retail.

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While it is easy to build and launch an online store in mere hours, soon you’ll start noticing that something is missing and your sales rate are not as high as you expected. This is the moment you come to the next important part of running an eCommerce business – distinguishing between various product categories and taking into account specific nature of the product as you’re searching for the best selling techniques in the segment.

So, what should an Apparel & Accessories eCommerce store pay attention to step out?
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Why OpenCart is so cool to kickstart your eCommerce business?

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No doubt, the store engine influences too many factors, such as:

  • Price. The cheaper the better — hardly anybody wants to pay through the nose to access the market.
  • Launch simplicity. OpenCart is suitable for small and medium sized online business and enables you to easily build and launch an online store in no time without coding.
  • eCommerce focus. Everybody understands that it is not easy to create a CMS that can be equally effective for blogs,  news portals and eCommerce. Something always works better and something works worse.
  • Support. The thriving eCommerce community around a CMS and 24-hour technical support are good signs. Not to mention
  • Growth opportunities. The engine itself will not get you so far. The store needs marketing tools, analytics, and others. It’s great if CMS provides a minimum set of such tools, but it’s absolutely fantastic if there is a large choice of extensions.  

So why launching an online store with OpenCart is such a good idea?

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8 Major Trends of eCommerce Marketing in 2017

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The major difference in eCommerce market of 2017 is the technology, that will become more affordable and integrated easily, without relying on big budgets or an in-house technical support.

Tools that were previously exploited by the large corporations, now will become more accessible for small and midsize eCommerce companies.

We have highlighted 7 major trends in eCommerce marketing, that will dominate in 2017. Continue reading “8 Major Trends of eCommerce Marketing in 2017”