Build a Lucrative Online Business with PrestaShop

Some people call PrestaShop “Opencart’s little brother” or “different platform for creating online stores”, but the facts are self-spoken. Here is a fact  — PrestaShop is one of the most actively employed platforms for online business. Here is another fact  — 300,000 successfully operating stores are built on PrestaShop.

If these facts sound small to you, here is an infographic — to see… at scale:

PrestaShop is only the third after Magento and WooCommerce (Host IQ)

What Makes PrestaShop So Well-demanded

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What is Small Data?


There is still not enough information about Small Data, while the Big Data has apparently been talked over for a long time. Let’s find out what is what!

Small Data — Definition

Small data is a type of data based on analysis of single person’s behavior (respectively, Big Data is based on big audience’s behavioral patterns analysis).

To collect and process Small Data often one person’s work is enough, unlike with the Big Data. In eCommerce this type of data is used in everyday tasks. Determining customer’s gender, physiological parameters, social status and other personal information, you become able to segment your customers according to obtained criteria and run marketing campaigns more efficiently. Continue reading “What is Small Data?”

Why do you need a new multi-tool for ecommerce marketing?

Data is always in а spotlight in e-commerce. Customers contacts, purchase history and viewed products, on-site behavior, etc. All this data helps to make upsells, use remarketing tools or show this popup just on time: “Haven’t found anything? Call us and we’ll help”.

3 data issues

All the data is impermanent. i.e. such parameter as foot size is stable for each adult customer — that means that online store can operate with this kind of data today, tomorrow and after a year.

But here are some other data types: customer’s preferences, family status, the number of children and their age, purchases on other sites — this characteristics are changing dynamically. What does it mean? We must update that data as frequently as possible.

That’s not a problem but look there. You have three tools: email marketing service, recommendation engine and push notification service. What data do they collect and analyze:


There are three sets of data. But that are separate sets. And it generates three significant issues.

Continue reading “Why do you need a new multi-tool for ecommerce marketing?”