How Can UGC Help Online Retailers?

UGC stands for user-generated content i.e. the content created by the user. You cannot underestimate its value in modern eCommerce – today each type of UGC is itself a useful conversion tool.  You can convert via product reviews, seller ratings, even via hashtagged photos, video reviews and contest materials from your audience.

Let’s focus on the main three types of UGC: photos, video and written reviews.

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