What do internet memes, pop hits and goods for babies and kids have in common? You guessed right if the thought was “they become obsolete in a month or two”. Funnily enough, the goods manage to beat hits and memes at that.
Kid’s age defines everything you buy (for that kid of course): clothes, shoes, toys, food, everything. Babies and toddlers develop so rapidly, there is a chance you won’t believe it’s your child when you wake up the next morning. A blink of an eye, and the new crawlers are rendered old and small. Blink again, and baby blocks are not her favorite game anymore and she’s asking for the latest Monster High dolls. Another blink, and it’s school time, and you’re shopping for a school bag, new cool jeans and a pair of Monster Beats.
Continue reading “What is Progressive Personalization in Baby & Kids Stores?”
The name of this retail segment is self-explanatory – “Fast Moving Consumer Goods” implies frequent and regular purchasing. A customer is bound to come back for more and often sticks to a stable shopping schedule.
It gives FMCG stores an outstanding opportunity to develop a sustainable sales flow. Reactivate your customers monthly, keep the sales flow at a stable level – sounds easy. Is it also that easy in reality?
Continue reading “Direct Benefits of Progressive Personalization for FMCG Stores”
There are more ways to work with customer feedback than you can imagine. Public customer forums used as helpdesks to resolve upcoming issues. Monthly surveys to learn what your customers think about your services. VoC services. Visual bug trackers running online on your website. Google Forms. The list goes on…
What has been lost between the lines? The two activity types essential for effective feedback management:
Continue reading “How to Keep Calm and Enable REES46 Feedback Tool”