What do internet memes, pop hits and goods for babies and kids have in common? You guessed right if the thought was “they become obsolete in a month or two”. Funnily enough, the goods manage to beat hits and memes at that.
Kid’s age defines everything you buy (for that kid of course): clothes, shoes, toys, food, everything. Babies and toddlers develop so rapidly, there is a chance you won’t believe it’s your child when you wake up the next morning. A blink of an eye, and the new crawlers are rendered old and small. Blink again, and baby blocks are not her favorite game anymore and she’s asking for the latest Monster High dolls. Another blink, and it’s school time, and you’re shopping for a school bag, new cool jeans and a pair of Monster Beats.
Continue reading “What is Progressive Personalization in Baby & Kids Stores?”
Every marketer dreams about a proper marketing automation solution that can personally tailor the customer experience to the needs of every visitor. All of you know REES46 as an efficient suite of tools (welcome, new blog visitor!) available for a store of any size and niche. Marketing emails, promo web push notifications, behavioral triggers, smart segmentation, dynamic recommendations for product personalization – all that and more is at hand the first minute after the integration.
Continue reading “How-to: Solving “No REES46 Module on PrestaShop Marketplace” Problem”
Each customer travels a big journey from a point A to a point B. While the customer is moving from the initial interest in the product to a final purchase decision, the store is navigating the way and keeping the customer excited and wanting to return again. This process is as easy as it sounds if you know the right equipment and have the map.
Let us guide you through the storm of data to a clear know-how of the CLM (customer lifecycle management).
Continue reading “Customer Lifecycle Management Made Easy”
In online retail, it is possible to track almost everything: from your Facebook page likes to lifetime value of every customer, but it takes much time and efforts to get the data and focus on the metrics that matter for your online store growth.
Let’s dive into the world of data and decide what metrics are vital for our store and what metrics should be considered vanity metrics.
Continue reading “The Key Metrics to Track in Online Store”