What do internet memes, pop hits and goods for babies and kids have in common? You guessed right if the thought was “they become obsolete in a month or two”. Funnily enough, the goods manage to beat hits and memes at that.
Kid’s age defines everything you buy (for that kid of course): clothes, shoes, toys, food, everything. Babies and toddlers develop so rapidly, there is a chance you won’t believe it’s your child when you wake up the next morning. A blink of an eye, and the new crawlers are rendered old and small. Blink again, and baby blocks are not her favorite game anymore and she’s asking for the latest Monster High dolls. Another blink, and it’s school time, and you’re shopping for a school bag, new cool jeans and a pair of Monster Beats.
Continue reading “What is Progressive Personalization in Baby & Kids Stores?”
Today, we are going to talk about “personalized product recommendations” technology, give you an overview of the technology, and discuss key elements, supported by examples.
If you are dealing with the personalized product recommendations software for the first time, it may look complicated but in fact, software is purely based on consumer behaviors. The tool works by gathering data about your consumer and analyzing their browsing and buying behavior patterns.
For instance, imagine that somebody visits your online store for the first time, and suddenly spots products on your main page, which they were looking for earlier the same day. It means that visitor was already looking for that product configuration across Internet, and now he visits your Ecommerce website, where exact product category appears to him in your sales catalog. Same thing happens if somebody browsed through a specific category, like “Running shoes” in your store, the software will automatically generate a list of most popular running shoes models available in your store.
Continue reading “+24% Sales: How Progressive Personalization Works in eСommerce”
The name of this retail segment is self-explanatory – “Fast Moving Consumer Goods” implies frequent and regular purchasing. A customer is bound to come back for more and often sticks to a stable shopping schedule.
It gives FMCG stores an outstanding opportunity to develop a sustainable sales flow. Reactivate your customers monthly, keep the sales flow at a stable level – sounds easy. Is it also that easy in reality?
Continue reading “Direct Benefits of Progressive Personalization for FMCG Stores”
First, a little about personalized product recommendations. Those, who already know what we are talking about, can skip to the next point.
So, what does it look like? Imagine, somebody visits your online store and notices on the main page products of interest to that person. Your visitor may have read marketing or tech reviews on the newest MacBook model and now sees different configurations of that model in your catalog. The same happens if somebody browsed through the category “Running Shoes” in your store — this visitor is shown popular models of the running shoes you sell.
Continue reading “+24% Sales: What Is Progressive Personalization in Online Retail?”
Despite its rich history some online stores still don’t use remarketing. There is a reasonable explanation for that – they just don’t know how it works. Hence they don’t know why they need it. Let’s hit that topic and answer the essential questions while showing you why exactly proper remarketing tools are vital for one of the most important KPIs in eCommerce – LTV.
Continue reading “Remarketing: If Internet Ads Were Salesmen”
It is a widely known fact that personalized product recommendations are one of the main marketing tools of any online store. They help you sell more to every customer. However, sometimes, recommendation engines fail to give relevant recommendations in cosmetics and recommend a wrong type of hair conditioner or hand cream. Sometimes it’s even worse when a person allergic to a certain component is recommended items with that component.
To solve this problem, the market had to come up with the Progressive Personalization technology. Every one of us, as a customer, has a set of unique key parameters a recommendation system must include into its computations to eliminate any chance of error. What it is and how it works you’ll have known reading this post.
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Every product in every retail segment – Consumer Electronics, Apparel, FMCG or Pet Products – requires a different sales approach. For example, in Pet Products, you have the two rival audiences: cat owners and dog owners. Start recommending a dog owner cat food, and you’ll see a burst of indignation. Given the situation, it is vital for a Pet Products online retailer to pay attention to the in-store algorithms generating product recommendations.
From this post, you are going to learn about the Progressive Personalization technology and the significant benefits it holds for every owner of a Pet Products online store.
First, let’s answer the question why the product recommendations quality is so important in this retail segment.
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Do you remember the time when we fell in love… with Amazon’s “Buy in one click”? It used to be a cutting-edge selling technique for its time and today you see it everywhere.
Have you ever stopped to consider progress as an opportunity to grow?
Let’s see what’s trending now and how it’s reshaping the landscape of eCommerce in the next 4-5 years!
Continue reading “How Techs Reshape Modern Retail World”