Cart Abandonment? Tools to Fix, Cases to Use

Customers abandoning their carts, leaving your store? Reasons may vary, but the fact remains: Baymard Institute’s research shows almost 70% of all carts get abandoned.

Does it mean you have to reconcile to it and keep losing profit? Nobody will judge you for it…but why? When there are simple and effective remarketing tools for recovering lost carts along with those customers? Let us show you the main three—email marketing, web push notifications and dynamic display ads—along with the real use cases, and let you have a change in opinion.

Before we start with the combating techniques, a word of advice to help you nip the problem in the bud.

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10 Must-Have Triggered Emails to Retain Your Customers

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It is a well established fact that 44% of companies have a greater focus on customer acquisition vs. 18% that focus on retention.” – are the words of Khalid Saleh, CEO and co-founder of Invesp CRO.

But it also costs five times more to attract a new customer, than to keep an existing one.


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