Customers abandoning their carts, leaving your store? Reasons may vary, but the fact remains: Baymard Institute’s research shows almost 70% of all carts get abandoned.
Does it mean you have to reconcile to it and keep losing profit? Nobody will judge you for it…but why? When there are simple and effective remarketing tools for recovering lost carts along with those customers? Let us show you the main three—email marketing, web push notifications and dynamic display ads—along with the real use cases, and let you have a change in opinion.
Before we start with the combating techniques, a word of advice to help you nip the problem in the bud.
Continue reading “Cart Abandonment? Tools to Fix, Cases to Use”
In online retail, it is possible to track almost everything: from your Facebook page likes to lifetime value of every customer, but it takes much time and efforts to get the data and focus on the metrics that matter for your online store growth.
Let’s dive into the world of data and decide what metrics are vital for our store and what metrics should be considered vanity metrics.
Continue reading “The Key Metrics to Track in Online Store”
“It is a well established fact that 44% of companies have a greater focus on customer acquisition vs. 18% that focus on retention.” – are the words of Khalid Saleh, CEO and co-founder of Invesp CRO.
But it also costs five times more to attract a new customer, than to keep an existing one.
Continue reading “10 Must-Have Triggered Emails to Retain Your Customers”