Data gathered by MailChimp has found that only 16% of people will open an ecommerce email, with just over 2% then clicking through to your website.
Making the effort to write engaging, helpful and enjoyable emails will help you to build a strong relationship with your customers — something that is invaluable in a crowded ecommerce market.
If you’re looking to increase opens, click-through rates and conversions for your email campaigns, ask yourself the following questions and put it into action so that your emails actually get read.
Continue reading “Your Ultimate Guide To Sending Ecommerce Emails That Get Read”
Email marketers spend weeks conceptualizing the email campaign or program, crafting the flow and design, choosing a promotional offer you can’t refuse, and tailoring their messaging to a specific audience and need. The subject line often appears at a later stage of the process as an afterthought without the same amount of consideration. From the viewer’s perspective, however, the subject line is where the campaign starts. If you fail to captivate them in that moment, it’s probably also where the campaign ends.
In our previous posts, we’ve touched on the topic of subject lines. Today, let’s break down the anatomy of subject lines anatomy and the psychology behind what makes people click.
Continue reading “Subject Lines that Work Every Time or How to Make Them Open that Email!”
Customers abandoning their carts, leaving your store? Reasons may vary, but the fact remains: Baymard Institute’s research shows almost 70% of all carts get abandoned.
Does it mean you have to reconcile to it and keep losing profit? Nobody will judge you for it…but why? When there are simple and effective remarketing tools for recovering lost carts along with those customers? Let us show you the main three—email marketing, web push notifications and dynamic display ads—along with the real use cases, and let you have a change in opinion.
Before we start with the combating techniques, a word of advice to help you nip the problem in the bud.
Continue reading “Cart Abandonment? Tools to Fix, Cases to Use”
The major difference in eCommerce market of 2017 is the technology, that will become more affordable and integrated easily, without relying on big budgets or an in-house technical support.
Tools that were previously exploited by the large corporations, now will become more accessible for small and midsize eCommerce companies.
We have highlighted 7 major trends in eCommerce marketing, that will dominate in 2017. Continue reading “8 Major Trends of eCommerce Marketing in 2017”