First, a little about personalized product recommendations. Those, who already know what we are talking about, can skip to the next point.
So, what does it look like? Imagine, somebody visits your online store and notices on the main page products of interest to that person. Your visitor may have read marketing or tech reviews on the newest MacBook model and now sees different configurations of that model in your catalog. The same happens if somebody browsed through the category “Running Shoes” in your store — this visitor is shown popular models of the running shoes you sell.
Continue reading “+24% Sales: What Is Progressive Personalization in Online Retail?”
Each customer travels a big journey from a point A to a point B. While the customer is moving from the initial interest in the product to a final purchase decision, the store is navigating the way and keeping the customer excited and wanting to return again. This process is as easy as it sounds if you know the right equipment and have the map.
Let us guide you through the storm of data to a clear know-how of the CLM (customer lifecycle management).
Continue reading “Customer Lifecycle Management Made Easy”
Gathering and analyzing customer feedback is essential to any online store. To keep up with the rapidly changing world of online retail, you need to know the reasons behind the actions. What if you knew exactly how your customer thinks? What if you could always keep your customer satisfied and ready to buy more? Do you think it’s impossible?
Continue reading “What can help you make the most of customer feedback”
Do you remember the time when we fell in love… with Amazon’s “Buy in one click”? It used to be a cutting-edge selling technique for its time and today you see it everywhere.
Have you ever stopped to consider progress as an opportunity to grow?
Let’s see what’s trending now and how it’s reshaping the landscape of eCommerce in the next 4-5 years!
Continue reading “How Techs Reshape Modern Retail World”
“It is a well established fact that 44% of companies have a greater focus on customer acquisition vs. 18% that focus on retention.” – are the words of Khalid Saleh, CEO and co-founder of Invesp CRO.
But it also costs five times more to attract a new customer, than to keep an existing one.
Continue reading “10 Must-Have Triggered Emails to Retain Your Customers”
The major difference in eCommerce market of 2017 is the technology, that will become more affordable and integrated easily, without relying on big budgets or an in-house technical support.
Tools that were previously exploited by the large corporations, now will become more accessible for small and midsize eCommerce companies.
We have highlighted 7 major trends in eCommerce marketing, that will dominate in 2017. Continue reading “8 Major Trends of eCommerce Marketing in 2017”