With 15,000 brand name products from over 100 leading beauty brands, KrasotkaPro has grown into one of the largest online beauty retailers in Russia in just 5 years.
Early on, the founders identified several differentiating factors that would allow the store to stand out in the saturated cosmetics retail market. By skipping the middleman and the markups, and by having a direct relationship with factories and suppliers, the store became a one-stop-shop for all beauty needs at affordable prices.
On a mission to demystify the beauty routine, KrasotkaPro provides “get the look” makeup tutorials, tips from professionals, and product recommendations, giving the modern woman the tools to be her own make-up artist and beauty expert. Their YouTube channel has 54000 followers and over 10 million views.
Continue reading “KrasotkaPro Success Story: Beauty in Personalization”
“It is a well established fact that 44% of companies have a greater focus on customer acquisition vs. 18% that focus on retention.” – are the words of Khalid Saleh, CEO and co-founder of Invesp CRO.
But it also costs five times more to attract a new customer, than to keep an existing one.
Continue reading “10 Must-Have Triggered Emails to Retain Your Customers”
Having an ecommerce marketing strategy seems so easy on paper. People want your product. You sell that product. It’s a matter of connecting the two sides. Where can you go wrong, right? Sadly, it’s a bit more complicated than that. How many times have you wondered what you did wrong or which is the right way to go?
The next time you find yourself struggling to find the right solution, stop and look at the most common mistakes other people make in this field and learn from their experience.
This article may not give you a “one-size fits all” path to success but it will certainly highlight the 7 spots you don’t ever want to hit on your way up.
Continue reading “7 eCommerce Marketing PitFalls”
Today, when launching an eCommerce website takes only a couple hours, Apparel & Accessories remains one of the trickiest product categories in online retail.
While it is easy to build and launch an online store in mere hours, soon you’ll start noticing that something is missing and your sales rate are not as high as you expected. This is the moment you come to the next important part of running an eCommerce business – distinguishing between various product categories and taking into account specific nature of the product as you’re searching for the best selling techniques in the segment.
So, what should an Apparel & Accessories eCommerce store pay attention to step out?
Continue reading “The Secret Sauce For Your Online Fashion Store Growth”
Modern web and mobile push notifications make marketing in eCommerce even faster and more effective. If you still have doubts about it — take a look at these case studies of successful marketing campaigns, based entirely on push notifications, on a worldwide scale.
This is a small British food store. The owner caught the right moment and started to use web push notifications as a marketing tool — and his business was highly rewarded for it.
Continue reading “Push notification marketing: 4 successful case studies”