Every product in every retail segment – Consumer Electronics, Apparel, FMCG or Pet Products – requires a different sales approach. For example, in Pet Products, you have the two rival audiences: cat owners and dog owners. Start recommending a dog owner cat food, and you’ll see a burst of indignation. Given the situation, it is vital for a Pet Products online retailer to pay attention to the in-store algorithms generating product recommendations.
From this post, you are going to learn about the Progressive Personalization technology and the significant benefits it holds for every owner of a Pet Products online store.
First, let’s answer the question why the product recommendations quality is so important in this retail segment.
Continue reading “Progressive Personalization in Online Stores Selling Pet Products”
Today, when launching an eCommerce website takes only a couple hours, Apparel & Accessories remains one of the trickiest product categories in online retail.
While it is easy to build and launch an online store in mere hours, soon you’ll start noticing that something is missing and your sales rate are not as high as you expected. This is the moment you come to the next important part of running an eCommerce business – distinguishing between various product categories and taking into account specific nature of the product as you’re searching for the best selling techniques in the segment.
So, what should an Apparel & Accessories eCommerce store pay attention to step out?
Continue reading “The Secret Sauce For Your Online Fashion Store Growth”
The major difference in eCommerce market of 2017 is the technology, that will become more affordable and integrated easily, without relying on big budgets or an in-house technical support.
Tools that were previously exploited by the large corporations, now will become more accessible for small and midsize eCommerce companies.
We have highlighted 7 major trends in eCommerce marketing, that will dominate in 2017. Continue reading “8 Major Trends of eCommerce Marketing in 2017”