Effective Web Push Notifications for eCommerce
No emails needed – just show notifications right in the internet browser
Web push marketing is a useful addition that completes the traditional set of communication channels such as emails and text messages. It’s the fastest and most technologically advanced way to deliver advertising and it’s just one click away.
When to use
Web push notifications are ideal for delivering hot deals: special offers, discounts, sales, new collections, special product selections – all of them entice impulsive purchases. These messages have to be delivered instantly, not ignored and be easy to read. That’s why web push notifications are the right choice.
Web push notifications channel
Push notifications in the internet browser are the most technologically advanced trigger marketing channel.
Compared to traditional emails
Typically, it takes just 2s to notice a web push notification, whereas for a traditional email it takes from 1 to 163 hours.
Even when the tab is closed
Customer will see the message even if the tab is closed or the browser is minimized.
High visibility rate
No additional actions are required for web push notifications to appear in the browser. Your customer does not have to check any emails or open any messages.
Compared to mobile push notifications
Lower churn rate
A small ‘allow/block’ pop-up right below the address bar allows the customer to make a decision at the convenient time, allowing a delay, whereas mobile push notifications require immediate action.
Push notification history
All web push notifications are logged in browser history unlike mobile pushes. The customer can return to them anytime.
A web push notification can contain up to 125 symbols, whereas a mobile push notification – only up to 60.
Precise targeting and personalization
Create dynamic audience segments
REES46 creates intelligent dynamic audience segments updated in real time for targeted web push marketing.
Send personalized product recommendations
Each recipient will get his or her own personal list of recommended goods — complementary products and accessories for his or her latest purchase or for the items looked at on other websites.
Track campaign efficiency
Run A/B tests, track email marketing campaigns in real time, monitor deliverability rate and CTR (Click-Through-Rate). Each link in the push has UTM parameters, so you can use any analytics system to check campaign effectiveness.
Customers like web push notifications
The reason is simple - these notifications are always approved by the customer (opt-in method). Forced subscriptions or client database reselling are impossible. Web push notifications guarantee 100% user protection from spam and personal information leakage.
New and unoccupied marketing channel
The most important reason to use web push notifications is that your competitors are not using them yet. If you start using this channel today, you will have almost zero competitors. It's just the right time to start.
There are only two requirements for the notifications to start working for your business today.
They need to have a recent browser version (Chrome, Mozilla Firefox, Safari, Opera, Edge). According to the statistics, most people do.
Your website needs to have SSL certificate and be integrated with REES46. Everything else is our job.
Not so long ago I was advised to try REES46. Their detailed documentation and friendly tech support helped me quickly integrate my store, so already the next day I was able to use their tools. During the free trial I saw a visible increase in the daily number of orders and decided to buy a paid subscription. A month after, I saw return of all my investments, which came as big surprise to me. I can see now that REES46 is a competent service provider and I`m glad to work with them.
It`s been a year since we started with REES46, and we never had an issue – the product recommendations and trigger emails work fine. Sales improved by 18%. Not bad, huh?
We had everything configured by their skilled tech support team.
I can safely advise REES46 to my e-colleagues.
We`ve been searching for a good marketing toolset to use. REES46 looked promising, and about 3 months ago we finally decided to connect it with our store. Since that time we saw a significant growth in ARPU and a noticeable increase in number of items per order. Our website became much more dynamic and customer-friendly.
I`m currently using REES46 in my cosmetic store. It`s so cool when technologies previously available only to corporates are now available to average online stores. I`m sure my customers are pleased to get offers tailored by REES46. I pay a small fee for the services, and customers really start to shop more.
At first I was skeptical about this marketing suite: it offers some optional recommendation blocks for my site, and this should increase my sales they promise? But when I saw the revenue it generated me was ten times higher the money I put in, I fell in love. It`s such a rare case when you find a product that gives you so much and takes so little. I`m integrating REES46 with every store I have.
Pichshop was serviced by another company for more than 7 months. We were concerned about our growing expenses and tried to give REES46 a go. To our surprise, REES46 proved to be more flexible in price and settings, and their marketing tools perform exactly as we need them to. Currently we`re developing a new marketing plan and looking forward to their smart segmentation tool, while their product recommendations help us personalise our marketing emails.
We connected our store more than half a year ago. REES46 showed a high level of efficiency and usefulness. Its recommendations are always spot-on, so our revenue grows daily. Their support team are always online and promptly answer every question. The tools are helpful and easy to use. Thank you frequent updates and new features!
A really fast and easy integration via their API. A nice visual editor for their recommendation blocks and email templates! It would take us a year to create something like this ourselves, but we don`t have to. We can use REES46 instead.
We`re very content with REES46, as it`s very affordable even for SMBs. You can easily manage recommendations, emails, different audience segments and easily change product recommendations design right from their dashboard. Everything is at hand and performs well. Thank you, guys!
There are so many solutions out there for on-site personalization, but we feel Rees46 has been the best solution for us. Comparable services were either far too expensive to even consider or involved lengthy, complex integration processes. For me, REES46 was the way out. Everybody needs to know how fast and easy their Magento extension is. It’s amazing! The integration literally took 10 clicks and we finally added product recommendations to our store! I was pleasantly surprised with the immediate results we got, so now we’re expanding our personalized product recommendations to our weekly emails, too. We’ll be exploring their cart abandon & browse abandon emails soon and expect very great results. We’re also focusing heavily on mobile this year and plan to use their mobile solution. Overall, this is a great product and I highly recommend it to any business looking for an easy, fast & customizable solution that is guaranteed to increase sales and repeat customer rates.
A great SaaS! Best among all such services I’ve ever used. Especially for developing businesses.
My conclusion is that recommendation systems are effective in stores with small traffic. REES46 keeps showing most relevant products to each customer automatically adjusting them each time, and on the most visible parts of the website. It`s like a smart dynamic banner that sells much better than any static ads. Sales have grown by 11% and then 26%, which is an excellent result in my opinion. I would advise everyone to try REES46 and see for themselves.