Effective Web Push Notifications for eCommerce
No emails needed – just show notifications right in the internet browser
Web push marketing is a useful addition that completes the traditional set of communication channels such as emails and text messages. It’s the fastest and most technologically advanced way to deliver advertising and it’s just one click away.
When to use
Web push notifications are ideal for delivering hot deals: special offers, discounts, sales, new collections, special product selections – all of them entice impulsive purchases. These messages have to be delivered instantly, not ignored and be easy to read. That’s why web push notifications are the right choice.
Web push notifications channel
Push notifications in the internet browser are the most technologically advanced trigger marketing channel.
Compared to traditional emails
Typically, it takes just 2s to notice a web push notification, whereas for a traditional email it takes from 1 to 163 hours.
Even when the tab is closed
Customer will see the message even if the tab is closed or the browser is minimized.
High visibility rate
No additional actions are required for web push notifications to appear in the browser. Your customer does not have to check any emails or open any messages.
Compared to mobile push notifications
Lower churn rate
A small ‘allow/block’ pop-up right below the address bar allows the customer to make a decision at the convenient time, allowing a delay, whereas mobile push notifications require immediate action.
Push notification history
All web push notifications are logged in browser history unlike mobile pushes. The customer can return to them anytime.
A web push notification can contain up to 125 symbols, whereas a mobile push notification – only up to 60.
Precise targeting and personalization
Create dynamic audience segments
REES46 creates intelligent dynamic audience segments updated in real time for targeted web push marketing.
Send personalized product recommendations
Each recipient will get his or her own personal list of recommended goods — complementary products and accessories for his or her latest purchase or for the items looked at on other websites.
Track campaign efficiency
Run A/B tests, track email marketing campaigns in real time, monitor deliverability rate and CTR (Click-Through-Rate). Each link in the push has UTM parameters, so you can use any analytics system to check campaign effectiveness.
Customers like web push notifications
The reason is simple - these notifications are always approved by the customer (opt-in method). Forced subscriptions or client database reselling are impossible. Web push notifications guarantee 100% user protection from spam and personal information leakage.
New and unoccupied marketing channel
The most important reason to use web push notifications is that your competitors are not using them yet. If you start using this channel today, you will have almost zero competitors. It's just the right time to start.
There are only two requirements for the notifications to start working for your business today.
They need to have a recent browser version (Chrome, Mozilla Firefox, Safari, Opera, Edge). According to the statistics, most people do.
Your website needs to have SSL certificate and be integrated with REES46. Everything else is our job.
I made a conclusion that recommendation systems are effective in stores with small traffic because that shows most relevant products (adjusting to the tastes of user automatically) and it make it on most visible parts of the website. It's like a smart banner, which sells much better than any static block. Sales growth for 26% and 11% are the excellent results, I would advice to everyone to try this system and make their own conclusions.
It`s been a year since we started with REES46, and we never had an issue – the product recommendations and trigger emails work fine. Sales improved by 18%. Not bad, huh?
We had everything configured by their skilled tech support team.
I can safely advise REES46 to my e-colleagues.
Pichshop was serviced by another company for more than 7 months. We were a little concerned about our expenses and tried to give REES46 a go. To our surprise, REES46 proved to be more flexible in price and settings, and their marketing tools perform exactly as we need them to.
Currently we`re developing a new marketing plan and looking forward to their smart segmentation and product recommendations helping us to personalise our marketing emails.
We’ve been searching for a good recommendation system to integrate with. REES46 looked promising and finally we decided to connect our store - that was three months ago. Since that time we saw a noticeable growth in ARPU and increase in number of items per order. Our website became more dynamic and customer-friendly.
We connected our store a few months ago. REES46 showed high efficiency and usefulness. It recommends only products customers willing to buy and our revenue grows daily. REES46 team are always online and promptly answer every our question. The tools are helpful and easy to use. Thank you frequent updates and new features!
We`re very satisfied with REES46 as it`s very affordable even for SMBs. You can easily manage recommendations, mailouts, audience segments, product recommendation blocks design in your dashboard. Everything is very convenient. Thank you!
Really fast and easy integration using API, customizable widgets and mailings! It would took a lot of time to create such service ourselves. So we use REES46 as greatest and free service.
Firstly I have skeptical thoughts about this system, it offers to me some optional blocks left and right, and this should increase my sales, as they promise. But when I saw that the cost of system was a ten times lower than revenue that it can generate for me, I fell in love. It's so rarely to find any product that give you a lot and ask a little. I will integrate this system with every online-store.
There are so many solutions out there for on-site personalization, but we feel Rees46 has been the best solution for us. Comparable services were either far too expensive to even consider or involved lengthy, complex integration processes. For me, REES46 was the way out. Everybody needs to know how fast and easy their Magento extension is. It’s amazing! The integration literally took 10 clicks and we finally added product recommendations to our store! I was pleasantly surprised with the immediate results we got, so now we’re expanding our personalized product recommendations to our weekly emails, too. We’ll be exploring their cart abandon & browse abandon emails soon and expect very great results. We’re also focusing heavily on mobile this year and plan to use their mobile solution. Overall, this is a great product and I highly recommend it to any business looking for an easy, fast & customizable solution that is guaranteed to increase sales and repeat customer rates.
I`m currently using REES46 in my online store. It`s so cool when technologies previously available only for corporates are now available for small online stores. I`m sure my customers are pleased to get personalized offers provided by REES46. You pay only a small fee for the services, and customers really start to buy more.
Great service. Best for such services I ever used. Especially for small stores.
Not so long ago I was advised to try REES46. Their detailed documentation and friendly tech support helped me quickly integrate my store, so the next day I was able to use their tools. During the free demo period I saw a visible increase in the daily number of orders and made the decision to buy a paid subscription. Right after a month I saw return of all my investments. I can see now that REES46 is a competent company and I’m glad we are working together.