Your Ultimate Guide To Sending Ecommerce Emails That Get Read

Data gathered by MailChimp has found that only 16% of people will open an ecommerce email, with just over 2% then clicking through to your website.

Making the effort to write engaging, helpful and enjoyable emails will help you to build a strong relationship with your customers — something that is invaluable in a crowded ecommerce market.

If you’re looking to increase opens, click-through rates and conversions for your email campaigns, ask yourself the following questions and put it into action so that your emails actually get read.

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Influencer Marketing Research

Influencer marketing is a rapidly growing market that has shown increasingly more potential to become a new way of communication. It doesn’t matter what type of products you are selling, there are people out there on social networks that could share your product with their community. Imagine being able to reach over 50 000 individuals right in your target group by sending the right message via the right channel in the exact right way. Great way to gain visibility, right?

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AI in eCommerce – is it the Real Deal or another Hype-Train to nowhere?

“(AI is) the holy grail that anyone in computer science has been thinking about.”

Bill Gates

Statistical forecasts praise Artificial Intelligence. According to the experts’ opinion from Markets and Markets, the AI market will reach $5.05 bln by 2020. Gartner predicts that in 2018 AI will support 6 bln IoT devices and that in 2020 more than 85% of all interactions with online shoppers will be controlled by AI. Average investments in an average AI startup, according to AngelList, will be approximately 5 million USD.

The future of AI is believed to be bright – experts keep this topic hot, continuously discussing that someday AI will replace millions of jobs and will open up greater opportunities for all sorts of industries, from healthcare to eCommerce.

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KrasotkaPro Success Story: Beauty in Personalization

The Background

With 15,000 brand name products from over 100 leading beauty brands, KrasotkaPro has grown into one of the largest online beauty retailers in Russia in just 5 years.  

Early on, the founders identified several differentiating factors that would allow the store to stand out in the saturated cosmetics retail market.  By skipping the middleman and the markups, and by having a direct relationship with factories and suppliers, the store became a one-stop-shop for all beauty needs at affordable prices.

On a mission to demystify the beauty routine, KrasotkaPro provides “get the look” makeup tutorials, tips from professionals, and product recommendations, giving the modern woman the tools to be her own make-up artist and beauty expert.  Their YouTube channel has 54000 followers and over 10 million views.

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Subject Lines that Work Every Time or How to Make Them Open that Email!

Email marketers spend weeks conceptualizing the email campaign or program,  crafting the flow and design, choosing a promotional offer you can’t refuse, and tailoring their messaging to a specific audience and need.  The subject line often appears at a later stage of the process as an afterthought without the same amount of consideration.  From the viewer’s perspective, however, the subject line is where the campaign starts. If you fail to captivate them in that moment, it’s probably also where the campaign ends.  

In our previous posts, we’ve touched on the topic of subject lines. Today, let’s break down the anatomy of subject lines anatomy and the psychology behind what makes people click.  

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Retail Apocalypse: Will Offline Shopping Become Extinct in the Next 10 Years?

Remember the days you could stroll into a department store and walk the aisles? Those days might soon be over.

According to research conducted by GetApp Labs, we are witnessing a major shift towards online shopping. The study surveyed 200 US retailers with inferred annual income of  $24,000-$150,000. The key question posed by the researchers was,  “Do you plan to abandon brick-and-mortar stores in favor of online or web-based retail in the next 10 years?”

Over 66% of participants agreed, answering either “likely” or “extremely likely.”  One-sixth of the respondents maintained that they would hold on to their physical store locations for as long as they are still profitable. Is sticking with the traditional model a rational choice, or simply resistance to change?

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Point of Attention: Zoey eCommerce Platform

Better functionality, easier control — this is the last years eCommerce main trend. eCommerce is being simplified to avoid unnecessary staff costs when you have to hire developers to run and support your e-store. Now one person is enough, and it can be you. You don’t even need any HTML skills.

Zoey is one of the CMSs that can be run by an eCommerce newcomer with no web designer or front-end web developer skills. All that ease-of-use doesn’t mean you’re looking at another “Pssst! Primitive tools for a sketchy website. Hosting for free!” deal. Zoey is a professional system both inside and outside. Let’s prove it.

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What is Progressive Personalization in Baby & Kids Stores?

What do internet memes, pop hits and goods for babies and kids have in common? You guessed right if the thought was “they become obsolete in a month or two”. Funnily enough, the goods manage to beat hits and memes at that.

Kid’s age defines everything you buy (for that kid of course): clothes, shoes, toys, food, everything. Babies and toddlers develop so rapidly, there is a chance you won’t believe it’s your child when you wake up the next morning. A blink of an eye, and the new crawlers are rendered old and small. Blink again, and baby blocks are not her favorite game anymore and she’s asking for the latest Monster High dolls. Another blink, and it’s school time, and you’re shopping for a school bag, new cool jeans and a pair of Monster Beats.

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Cart Abandonment? Tools to Fix, Cases to Use

Customers abandoning their carts, leaving your store? Reasons may vary, but the fact remains: Baymard Institute’s research shows almost 70% of all carts get abandoned.

Does it mean you have to reconcile to it and keep losing profit? Nobody will judge you for it…but why? When there are simple and effective remarketing tools for recovering lost carts along with those customers? Let us show you the main three—email marketing, web push notifications and dynamic display ads—along with the real use cases, and let you have a change in opinion.

Before we start with the combating techniques, a word of advice to help you nip the problem in the bud.

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