Technologies

Open CDP

Professional open source CDP for your data science department.

Raw data

Most of CDP work as SaaS and you don’t have access to raw data. Open CDP provides direct access to collected behavior and profile data. Your engineers get high quality datasets for machine learning in real-time.

Omni-channel

Open CDP collects data from any source: website, mobile app, POS, NPS tablets, loyalty programs, payment gateways. It processes data and stores secured.

Matching versus deduplication

Instead of outdated process of deduplication (store duplicated data and join it with resources consuming operations), AI-matching operates duplicated data from all sources on-fly. Matching is performed by 2 identifiers: device ID and user ID. User ID can by any kind of identifiers: email, phone, loyalty ID, passport ID or driver license.

Enterprise version of CDP matches users by 3 identifiers: device ID, email, phone.

Events

Track any users behavior events: product view, add to cart, purchase, fill form, sign up, add to favorites, payment, purchase return, etc. All events are attached to users profile and stored securely. Your data science team will appreciate.

Profile

Open CDP creates profile for every visitor, including anonymous one. New behavior and properties enrich the profile. Matching ensures all users devices are connected and events are attached to the profile. Raw data is available for AI/ML specialists.

Dynamic segmentation

Build dynamic segments based on profiles data and behavior events. Export to marketing platforms or use in machine learning.

Technologies

Best open source technologies for your team. ElasticSearch stores structured profiles data. ClickHouse with SQL interface provides fast access to raw data of any size. Parallel processing in PHP: easy reading code and ability to modify it.

High load

Platform is ready for horizontal scaling out of the box. Use single node for ElasticSearch and ClickHouse or attach large clusters for data lake: it will work. Run more workers by simple adding new servers. Just don’t forget to control free space.

Dashboard

Control panel provides access to profiles, segments and events. Create new types of events and any kind of report.

Integrations

Connect any platform with Open CDP by API or with direct access to databases. Export data to external systems, neural networks or BI system.

Speed and real-time

Open CDP is born to be fast. We don’t use cache and long background tasks. All data is available in real-time. Open CDP is not slow.

Open source

Open CDP is open source. You have access to source code and database structure. Learn, modify, improve. Make it better. Or don’t and just use as is. You decide.

2021

Launch of Open CDP in public.

Superb! We'll publish source code on Github soon and send you a link. Thank you for your support!