Products promotion on web-stores for brand manufacturers

REC ONE

Programmatic Brands’ Advertising Platform for Online Retailers.

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Modern online retailers drive incremental revenues by placing brand products on premium spaces of their «digital shelves».

But they lose money doing it manually.

REC ONE Platform is built to drive online revenue by placing ads inside the store.

Programmatic. Personalized. Transparent.

For Online Store

  • New effective way to drive incremental revenue.
  • Get the access to Brand Marketing budgets.
  • Automate and control the whole process.

For Brands

  • Increase sales number and market share.
  • Get the access to target audience that is already in Online Store and ready to buy.
  • Get real-time performance analytics.
  • Automate and control the whole process.

How Does It Work for Online Store?

  1. Define your inventory.
  2. Invite Brands to the Platform. You decide which brands to work with.
  3. Provide Brands with the inventory they can use.
  4. Deliver Ads.
  5. Track results and grow revenue.

Important!

You control exactly where to put ads. The promoted products are the products from your catalog but placed on premium positions.

Available inventory

Rec screen banners

Banners & Promo Blocks

Possible placement:

  • Home page
  • Category pages
  • Product details pages
  • Search result page
  • Shopping cart
  • 404
Rec screen popup

Behavioral Popups

Relevant to current context:

  • In category
  • On product pages (promoted alternatives)
Rec screen recommendations

Personalized Product Recommendation Blocks

Possible placement:

  • Home page
  • Category pages
  • Product details pages
  • Search result page
  • Shopping cart
  • 404
Rec screen sponsored

Sponsored Products Block

Possible placement:

  • Home page
  • Category pages
  • Product details pages
  • Search result page
  • Shopping cart
  • 404
Rec screen newsletter

Native Ads In Newsletters And Trigger Emails

  • Premium placement in product recommendation blocks
  • Targeted Promo blocks
Rec screen webpush

Web Push Notifications

Regular web push notifications campaigns featuring promoted products

Extra targeting

Enrich your Customer Data with REC DATA providing Brands with an opportunity to target the right audience and provide personalized customer experience.

Rec screen targeting
  • Age
  • Sex
  • Geography
  • Average income
  • Kids
  • Pets
  • Family life cycle
  • Apparel size
  • Shoe size
  • Skin type and condition
  • Hair type and condition
  • Brand loyalty
  • Customer Lifecycle
  • Customer Value based on RFM analysis

It's

Auction-Based

Advertisers bid to show their ads within your inventory. When their ads are viewed or clicked on, you get money. The better the place, the higher the bid.

Personalized

REC ONE shows only relevant products.

Precise

Real-Time

Case

Brand:

Hasbro

Category:

Kids

Period:

1 year

Inventory:

Emails, Personalized Product Recommendations

Brand sales increase:

10%

ROAS:

2325%

Click to purchase conversion:

22.5%
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