Drip campaigns for eCommerce
Drips are better than trigger emails
Unlike usual trigger emails, a drip is not a single message, but a sequence of messages. It allows you to divide your audience into smaller segments, to deliver a personalized message to each client and to increase client conversion rate.
Write and design
To make a drip, you need just two things.
Set the logic
Select the conditions of delivery of emails and pushes to your clients. It is made in minutes in the graphic editor.
Prepare content for emails or pushes — the material your clients will receive in the drips.
Develop without developers
You will learn to set drip working logic in several minutes and will be able to test your assumptions without drawing technical staff from their work.
Conditions and control flow
Decide on the cases in which each trigger drip or a separate bulk message will be launched and stopped.
Schedules and delays
Set a delay time after which the message will be dispatched.
Choose email or push and the message to be sent in the case.
You will be able to test various scenarios and get comprehensive and transparent reports on the tool performance.
Monitor KPIs of the whole drip
You’ll see a comprehensive picture of dispatches, openings, clicks, purchases from the drip, rejections and unsubscriptions.
View detailed report
Reveal the bottleneck of the whole drip and high performing messages.
Launch A/B test
Just add a control flow in the right place to compare several scenarios.
Keep the best version
You’ll see comprehensive test results and find out which scenario works better.
You see not just results of the drip, but total returns brought by the tool in any given period.
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