Nowadays, 66% of all online products are sold through small and medium-sized online stores (collectively called the “Long Tail” in marketing terms). Manufacturers currently do not have enough resources to incentivize sales growth in the Long Tail or collect relevant actionable sales analytics data.

This document explores the subject of eCommerce marketing techniques and automation tools that allow marketing department to effectively promote products in the Long Tail and collect precise and detailed actionable analytics data on sales profitability and marketing campaign results from tens of thousands of online stores.