Progressive Personalization for Baby and Kids eCommerce
What do internet memes, pop hits and goods for babies and kids have in common? You guessed right if the thought was “they become obsolete in a month or two.” Funnily enough, the goods manage to beat hits and memes at that.
Child’s age defines everything you buy (for that kid of course): clothes, shoes, toys, food, everything. Babies and toddlers develop so rapidly; there is a chance you won’t believe it’s your child when you wake up the next morning. A blink of an eye and the new crawlers are rendered old and small. Blink again, and baby blocks are not her favorite game anymore, and she’s asking for the latest Monster High dolls. Another blink, and it’s school time, and you’re shopping for a school bag, new jeans or a pair of Monster Beats Pro.
Read this eBook to find out how Progressive Personalization performs in this niche and check examples of correct and incorrect product personalization in Baby & Children online stores.