Progressive Personalization in FMCG eCommerce
Fast Moving Consumer Goods specifics implies frequent and regular purchasing. A customer is bound to come back for more and often sticks to a stable shopping schedule.
It gives FMCG stores an outstanding opportunity to develop a sustainable sales flow. Reactivate your customers monthly, keep the sales flow at a stable level – sounds easy. Is it also that easy in reality?
Download the eBook and find out why regular product recommendations personalization doesn't work in this segment and check REES46 niche solution for FMCG specifics.